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Secret Diary of a Call Girl knows that sex sells, but is discreet

Over at DRAFTFCB Auckland, New Zealand they probably jumped for joy when they got the "Secret Diary.." brief, as we all know that sex sells and now they could do really sexy stuff. But like really classy callgirls they go all discreet and the ads looks more like fashion spreads than anything, until you inspect them just a little closer that is. Click the images for large versions.

Commercials: 
 

Mercedes Benz wants to stop traffic - long copy billboard.

Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. ;)

Commercials: 
 

Amnesty International - Freedom Pen - insert.

During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message "use your freedom to free others". The pen was a specially made floaty pen - normally used to strip babes of their bikinis, you know the kind - and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand

Commercials: 
 

Atari - Since 1972 - press ads.

Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Commercials: 
 

TVNZ American Psycho - with a picture of Bush. Billboard, New Zealand

Saatchi & Saatchi in promotes the TVNZ premiere of cult thriller, American Psycho by showing a photograph of "a real American Psycho".

Commercials: 
 

McDonald's - 24 / 7 Drive through - print, New Zealand

DDB New Zealand lets us know that McDonald's has a 24 hour drive through in a visual way that only those who own the golden arches can. If you feel a slight pain in your forehead I suspect it's because you're kicking yourself for not doing this visual. Wow, you're pretty agile, aren't you?

Commercials: 
 

ASH - Smoking kills more than terrorism - (2008) Poster (New Zealand)

To drive home the point of how many actually die from smoking, ASH and DDB New Zealand compare the cancersticks to the twin towers. I have a weird feeling that I've seen this before.

link to a larger file

Commercials: 
 

M&C Saatchi Wellington Condoms.co.nz press ad

He he he. I can't help it but this gave me a serious case of the giggles. Balls deep, mate.

Commercials: 
 

Land Transport New Zealand & New Zealand Police "Sleep" campaign.

Clemenger BBDO Wellington brings us this rather gory depiction of what might happen if you don't sleep and drive. Brings a whole new meaning to the phrase "I'm gonna go crash" doesn't it?

Commercials: 
 

Pacific Blue - Boyfriend - (2008) :30 (New Zealand)

Pacific Blue - Boyfriend - (2008) :30 (New Zealand)

Because Lucy saved so much on her domestic flight to Wellington... She decided to stay a few more days in Wellington...

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