Peru

 
 
 

UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

Mayo DraftFCB/UTEC had a great idea for the University of Technology to show off with, create an dad that solves a problem through technology. Biggest problem in a desert city like Lima? Water. So here's a billboard that generates drinking water out of thin air!

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Sound offers unlimited possibilities. Spinaca Sound Studio.
Sound offers unlimited possibilities. Spinaca Sound Studio.
Sound offers unlimited possibilities. Spinaca Sound Studio.
 

Spinaca Sound Studio - Globe: 2010 (Ogilvy Peru)

Spinca Sound Studi came to us with a challenge: how do we advertise an audio producer on a print ad?

this is what we did...

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Y&R Lima - League Against Cancer - Baby

The child's voice says:

I'm here inside of you
but you don't know it yet
and that's why every day I get a little bigger.
Sometimes, when you suspect I'm here,
you touch yourself, and try to feel me,
expecting me to give you a sign of life
as if I was going to give you a little kick, or something.
But I'm safely hidden, and getting bigger and bigger.
And your hands are nothing but a gentle caress.
I know that when I grow really big,
you'll give up your life for me.

Male VO: Breast cancer can be growing inside of you. Spot it with a mammography.
Peruvian League against cancer.

credits -
ECD: Flavio Pantigoso
HoA: Tin Sanchez
Creative Team: Daniel Lobatón, Hiroshi Sagawa
Sound: Vinylo

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League Against Cancer - Too much sun will ruin a moment

It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

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INEN Cancer Prevention Center - Slow suicides - print, Peru

Pragma DDB, Lima show us wacky (and sometimes slow) ways of killing yourself as if inspired by the morbidly funny bunny suicides book by Andy Riley. (Not available in China after a boy copied the books ideas). Love the art direction.

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Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.

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