Peru

 
 

UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

UTEC - Potable Water Generator Billboard / Case Study - (2014) 1:34 (Peru)

Mayo DraftFCB/UTEC had a great idea for the University of Technology to show off with, create an dad that solves a problem through technology. Biggest problem in a desert city like Lima? Water.

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MAPFRE Insurance - The City Speaks - (2010): Ogilvy Peru

The target audience was an existing customers (people that visit the Lima Historic Center, that do not value the atractivive the city has). Our objective was that the people change their actitudes and loved more Lima City. The strategie was give the message in the moment when the people were damaging the
atractive.

To obtain our objective we put dummies that mimicked in monument, trees and benches of the Lima Historic Center, so when the people are damaging them a sensor activated the dummies and the audio began to beg them to stop damaging, this was the way the City Speaks.

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Panadol Efervescent - The Efervescent Transit Shelter: 2010 (Ogilvy Peru)

Insights, Strategy and the Idea
We created a pallette different from the others, with a system that allowed the public to

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Sound offers unlimited possibilities. Spinaca Sound Studio.
Sound offers unlimited possibilities. Spinaca Sound Studio.
Sound offers unlimited possibilities. Spinaca Sound Studio.
 

Spinaca Sound Studio - Globe: 2010 (Ogilvy Peru)

Spinca Sound Studi came to us with a challenge: how do we advertise an audio producer on a print ad?

this is what we did...

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Y&R Lima - League Against Cancer - Baby

The child's voice says:

I'm here inside of you
but you don't know it yet
and that's why every day I get a little bigger.
Sometimes, when you suspect I'm here,
you touch yourself, and try to feel me,
expecting me to give you a sign of life
as if I was going to give you a little kick, or something.
But I'm safely hidden, and getting bigger and bigger.
And your hands are nothing but a gentle caress.
I know that when I grow really big,
you'll give up your life for me.

Male VO: Breast cancer can be growing inside of you. Spot it with a mammography.
Peruvian League against cancer.

credits -
ECD: Flavio Pantigoso
HoA: Tin Sanchez
Creative Team: Daniel Lobatón, Hiroshi Sagawa
Sound: Vinylo

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Lab Nutrition - Hit a Billboard: 2010 (Peru)

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League Against Cancer - Too much sun will ruin a moment

It's not easy to make the sun, which we all love, look like the dangerous entity it actually is. Y&R Lima's visual interpretation in these print ads for the League Against Cancer shows how much sun can damage a photograph, which is only a fleeting moment, as a reminder of how much the sun can damage your skin.

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Ponle Corazón - "Fé" - (2009) :60 (Peru)

In this spot for the Peruvian Cancer Society, a young boy sings as his health improves.

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INEN Cancer Prevention Center - Slow suicides - print, Peru

Pragma DDB, Lima show us wacky (and sometimes slow) ways of killing yourself as if inspired by the morbidly funny bunny suicides book by Andy Riley. (Not available in China after a boy copied the books ideas). Love the art direction.

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Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.

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