Spinning off on the idea that there's only one thing wrong with AXE, the side effect that women want to (*gasp* god forbid!) cuddle post-coital, DDB Latina Puerto Rico have invented the Morning After Pillow. No, not pill. Pillow.
Young & Rubicam Puerto Rico pull no punches when they advertise alcohol-free beer. The execution frames the lines within parathesis, thus they read: Non (Who are you, where am I, and why are my clothes hanging from the ceiling fan?) Beer.