Romania

 
 

Observator - RGB News / Give blood - (2015) case film (Romania)

Observator - RGB News / Give blood - (2015) case film (Romania)

Romania has the lowest blood donation rate in Europe. In order to increase awareness of the issue, prime time news program Observator ran impactful reports with the red color of the RGB color mix removed.

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ROM - Come home, Romanians - (2015) case study (Romania)

ROM - Come home, Romanians - (2015) case study (Romania)

Romanians have long been in 2st place among Europeans who are working abroad, having left Romania due to lack of trust in their politicians, lack of jobs, or simply to study.

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ACR Google Street View Driving Test (2015)

ACR Google Street View Driving Test (2015)

ACR, the Automobile Club of Romania, has found a great use for Google street view maps. Instead of showing delicate driving situations in a birds eye view, driving school students can see the situation from the perspective of the car.

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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Here's a case study from McCann Bucharest demonstrating how their "radar for good" app worked.

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Unicredit- "Control your bank demo" (2014) :30 (Romania)

Unicredit- "Control your bank demo" (2014) :30 (Romania)

This handy little mobile banking app allows you to control the bank to the point of destruction. Kind of a strange message coming from a bank. Is there also a special QR code where I can rob them, too?

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Doncafé "Snooze for Coffee" (2014) 1:30 (Romania)

Doncafé "Snooze for Coffee" (2014) 1:30 (Romania)

Romanian women lose a half hour of sleep a day because they're the ones getting up to make coffee and breakfast in the household while the husbands sleep in. Doncafé decided to do something about it.

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Pescariu Sports&Spa - BodyDressers Six-pack bib - ambient

DraftFCB Bucharest decided to let people "try on" a new sixpack ab and muschled chest while at the hairdressers, to tempt them back into the gym. What would you call this kind of bib? body-bib? :)

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Magic Fm Radio - Dialogues - Mosquito-repellant radio.

Magic FM promised to get rid of mosquitoes by "using a special frequency in the radio signal". Everyone tuned in that summer to try it out.

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