One in six Romanian women are diagnosed with cancer every year. While treatment is hard enough, a lot feel like their dignity has been taken away. While natural wigs can help with the appearance, in Romania, they are prohibitively expensive.
Transhumance has nothing to do with a movement to create genderless bathrooms. No, it's is the movement of sheep from the plains to the mountains. It takes about 600km to get there. These Romanian badass shepherds often walk 15km a day.
KFC in Romania is providing free wi-fi to high school kids in an effort to improve their SAT-equivalent scores. Right now, Romanian kids have the lowest rate of high school final test completion scores ever.
Romanian car Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania which they've sponsored for 10 years now. For the 2015 edition of the new Dacia, they did something completely different: they made it so you'd want to real the owner's manual well before your car gets stalled.
For the launch of its new product Hotbox, KFC and MRM//McCann Romania have come up with a Fakation: a campaign targeting teens stuck in the big and hot cities, while their friends are in vacations in exotic places.
When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood.
Romania has the lowest blood donation rate in Europe. In order to increase awareness of the issue, prime time news program Observator ran impactful reports with the red color of the RGB color mix removed.