The Economist - Red Hotels - (poster) Singapore
From Ogilvy & Mather Singapore comes this poster for The Economist. Look closer. Yep. Teeny little Monopoly hotels. Squeee! So brilliant.
Vaseline Braille posters - Keeping Skin Amazing - "touch" poster.
Bartle Bogle & Hegarty in Singapore had this neat little 'interactive' idea to show off the smoothness of your skin for Vaseline.
A campaign sure to offend summit protesters advertises the World Effies - print Singapore.
"Anti-globalisation groups" will probably be offended by these ads advertising the World Effie Festival hosted in Singapore.
The campaign is created by Bartle Bogle Hegarty Asia Pacific, Singapore and the tagline reads: World Effie Festival 2008. A celebration of highly effective capitalism.
Durex - Balloon sex - (2007) print (Singapore)
Am I the only one who remembers a similar condoms-used-as-balloons to depict creatures engaged in sexual escapades campaign from a few years back? Help me out here, I know I've seen something a lot like this before.... but I am getting old you know. (ad inside!)
Sony Bravia Asia Pacific - Threads (2007) 0:60 (Singapore)
Mitsubishi Grandis - Lost - Print, Singapore
This sustenance campaign for this Mitsubishi Grandis is to communciate that GPS navigation system now comes as standard. Whole idea is that with GPS, one won't get lost again.
This campaign was launch in June 2007 with mainly print.
This sustenance campaign for this Mitsubishi Grandis is to communciate that GPS navigation system now comes as standard. Whole idea is that with GPS, one won't get lost again.
This campaign was launch in June 2007 with mainly print.
Levis 'second skin' campaign
Levis is currently running this print campaign in Singapore which began December 1st. OgilvyOne Singapore did this red tab campaign and emailed us the images December 8.
Nobody reads long copy anymore. Here's why.
T: You always talk about the importance of copy.When you are flicking through a magazine, for example, you see a lot of images, and you keep flicking. Should a good ad be like a good book that you don't want to stop reading?
Singapore Cancer Society - If only women paid as much attention to their breasts as men do - (1997)
This cheeky ad from the Singapore office of the Leo Burnett Company won the 1997 New York Festivals sponsored Grand Awards for best public service announcement. It was for the Singapore Cancer Society/Breast Cancer Awareness. It was received well in Japan too.
"If only women examined their breasts as much as men do."
According to the AEF:
The advertising world has long known that sex sells, but does sex translate?
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