South Africa

 
 

Vital Health’s Kids’ A-Z - Trojan trickery - print, South Africa

A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.

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Toyota Land Cruiser "Off Road" (2013) 1:00 (South Africa)

The amazing thing isn't that you can go everywhere in a Land Cruiser, but that you can sell a car spot that doesn't actually show the car.

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National Adoption Coalition "Twinkle twinkle Little Star" (2013) :30 (South Africa)

There are 2 million orphaned children in South Africa. They all deserve a second chance at a decent home life.

Agency: Old Shanghai Firecracker Factory
Agency Creative Director: David Taylor
Copywriter: Inge Blignaut/ Alison McCrae
TV Producer: Leigh-Ann Harris
Art Director: Siya van Rooyen
Production House: Frieze Films
Director: Marc Rowlston
Producer: Liz Dahl
Production Manager: Kelleigh Wessels
Casting Director: Marina Van Tonder
Lighting: Panalux
Lenses and Camera: Panavision
Transcoding: Pulp Films
Edit Suite and Editor: Marc Rowlston
Grade & Online: Ministry of Illusion
Music Composition: Injozi (Nick Argyros)
Audio and Final Mix: Kwajimojo (Jo Darling)
Financial Contribution: Dell

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National Adoption Coalition "Second Chance' (2013) :30 (South Africa)

There are more than 2-million orphaned children in South Africa. This campaign reminds South Africans that every child deserves a second chance at a decent home.

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Johnnie Walker Keep Walking - Strider - (2013) (South Africa)

Johnnie Walker Keep Walking - Strider - (2013) (South Africa)

As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.

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Jungle Energy bars "Fetch" (2013) :30 (South Africa)

Jungle energy bars don't want you to just buy their energy bars, because then they'd be selling you something and not being "social." So along with this fine commercial with an great idea attached (extra energy means you can do extra things) comes the obligatory hoop jumping crowd-sourced social initiative.

In this case it's called One Hour Project. If you join up, add the app to Facebook, show the world what you're doing to make a difference, you might win the grand prize of R15,000. Which is about $1,700 U.S.

Maybe they can partner with 5 Hour Energy and create a six hour project. What would you do whilst cracked out for six hours?

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Engen / Wimpy - Love Song - (2013) :50 (South Africa)

Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.

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Get it Done in a Day (2013) :30 (South Africa)

So there's some school kids in Blikkiesdorp, which is a township outside of Cape Town, SA. And they raised 10,000 euro in one day-- today, in fact. In order to do that, they filmed personal tributes as thanks and put them on youtube. Like the one above, in which they recreate a scene from Pulp Fiction.

Blikkiesdorp is a high crime, high unemployment area of Cape Town vicinity. These kids however, represent a positive future. So it's awesome they are doing what they can to overcome the odds against them, and it's awesome people are donating ot make it happen. In just over twelve hours and over 150 videos, the kids got it done.

According to the site:

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Bridgestone "MTB Photo booth" (2013) 2:30 (South Africa)

The world's first photo booth activated by mountain bikes thanks to Bridgestone South Africa.

As opposed to the world's first photo booths activated by a car, thanks to Peugeot.

600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot. 233 photos were uploaded to Facebook.

They also have a hashtag #Passion4Performance. Although I'm not sure why because this is a Facebook activation and not Twitter.

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Eskom Switch, 2013 1:00 (South Africa)

Frieze Films and Rob Malpage direct this spot for power company Eskom for Saatchi and Saatchi Johannesburg.

The circumstances surrounding the shoot were a bit tricky. Rob wanted to shoot Telkom’s National Control Room, because power grids are awesome, doncha know. But the place has severely restricted access. So Rob recreated it thanks to the magic of art direction and CGI.

The message is pretty much what you'd expect from a power company:

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