South Africa

 
 

GreatOdds.co.za - Ginger / Beat the odds - print, South Africa

Canvas, Cape town and GreatOdds.co.za demonstrate "beating the odds" with a family of redheads. This red headed family of nine has one baby with black hair, but really, the odds of two parents with the mutated MC1R gene to have a redheaded child is actually 1 in 4. (Note that blondes and brunettes can have the mutated MC1R gene.)

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mimes
 

Volkswagen Golf 6 - Mime Biker Gang - print South Africa

Warning, mimes are trending in advertising right now, as pointed out by Gianatasio on Adfreak in in mimes won't shut up about Klondyke bar. This is an example of mimes used right, to visually express the quietest cabin in its class.

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BP Superwash - Carwash - poster, South Africa

A brush n the middle turns two posters into a car wash. A magic car wash, that makes your car shiny and new. Super new. Omg, what are you, blind? There's two different Beetle's in there.

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Standard Bank - Theif, Cat Burglar, Convict - print, South Africa

TBWA Tequila\ Johannesburg reckon that if the person behind the till looked like a classic criminal, people might finally see the smart in having extra security in from the chip and pin technology. Most criminals don't look like criminals, you know.

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Mini Cooper - Rocket - outdoor billboard, South Africa

Mini go one more crazy installation in their worldwide "Lets put real cars as ads everywhere" campaign. This time, it's a mini rocket launch created by King James in Johannesburg.

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EverFresh UHT Milk - Mammoth / Dinosaur - print, South Africa

Seems that consumers believe preservatives are added to make UHT milk last longer, this campaign from King James Cape Town with its mammoths and dinosaurs is supposed to change that, somehow.

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Tipp-Ex - Teenage pregnancy / Bride / One night stand - print, South Africa

The Jupiter Drawing Room, Cape Town, suggest that Tipp-Ex can erase all of life's mistakes. Seems that every mistake made here has to do with sex! Teenage pregnancy? Call Tipp-Ex! One-night stand, nothing a little Tipp-Ex can't fix. Tipp-Ex is there for the bride who regrets her choice of groom too, of course. Oversell the product advantage much?

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Eveready Batteries - Hair - poster, South Africa

From King James Johannesburg comes this ad that will make your hairs stand on end. Hehe.

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Allan Gray - Mozart / Joan / Nkosi - print, South Africa

Allan Gray has had the same investment philosophy for over 34 years, never waivering or changing they way they invest. This "long term thinking" message is what King James, Cape Town, was asked to communicate in this print campaign.

Note - while most people know Mozart or Joan of Arc, not everyone in Europe (or the US for that matter) are familiar with Nkosi. Nkosi Johnson was a South African child victim of HIV/AIDS who died at the age of twelve. He was the keynote speaker at the 13th International AIDS Conference and ended his speech with the words:

"Care for us and accept us - we are all human beings. We are normal. We have hands. We have feet. We can walk, we can talk, we have needs just like everyone else - don't be afraid of us - we are all the same!"

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Tabasco - Bouillabaisse / Bloody Mary / Pasta - print, South Africa

Creatives, this is your assignment - play with your food. Why? Because high speed photography looks teh ossom. Just ask Alka-Seltzer. You have learned that lesson well, Ogilvy Johannesburg.

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