South Africa

 
 

Skrillex "Ragga Bomb" (2014) 4:47 (South Africa)

Skrillex "Ragga Bomb" (2014) 4:47 (South Africa)

Skrillex collabs with Ragga Twins for some wobbly dubstep madness on this track off his debut album Recess .

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Standard Bank "tablets" 1:25 (2014) (South Africa)

Standard Bank "tablets" 1:25 (2014) (South Africa)

Remember when banking was magical? I sure don't. But I enjoyed getting a vicarious thrill out of seeing the world through the little girl's eyes to make the point that with Standard Bank's new app, managing your finances can can be magical.

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The Road Accident Fund "Night Shift" (2014) 1:00 (South Africa)

The Road Accident Fund "Night Shift" (2014) 1:00 (South Africa)

Thanks to the Road Accident Fund, a woman's life wasn't cut short when her parents were killed in a car accident, leaving her an orphan. Thanks to this assistance organization, she was able to keep going turning the tragedy into something positive. She is now a doctor.

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Act II Popcorn "Not just for movies any more" (2014) :44 (South Africa)

Act II Popcorn "Not just for movies any more" (2014) :44 (South Africa)

Well the title of the spot gives the punchline away but it still got me to chuckle. Casted well. Also, nice touch with Russian VO.

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Bell's - The Reader - (2014) 2:00 (South Africa)

Bell's - The Reader - (2014) 2:00 (South Africa)

While the first two scenes reveal where the story is heading, watching it unfold is still an enjoyable journey. Bell's is for a "true Man of Character", and this old gentleman spends a long time learning how to read. He plays scrabble. He practices his ABC's.

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Woolworths "Masterchef" (2013) :30 (South Africa)

Woolworths "Masterchef" (2013) :30 (South Africa)

Woolthworths is a proud sponsor of Master Chef. Looking at all this food porn, I'm suddenly really hungry.

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KFC "Separation" (2013) :40 (South Africa)

KFC "Separation" (2013) :40 (South Africa)

Never before did I ever expect to associate a poignant moment with KFC, nor did I ever expect to see a KFC ad without the requisite bite and smile. But this spot had just blown my preconceived notions to bits. Because it features a seriously poignant story about divorced parents sharing custody of their all too perceptive kid.

As much as I admire this spot for showcasing a moment between a broken family still trying to keep the separated father involved in his kid's life, this spot is depressing as shit. Did they shoot this on the darkest day of the year?

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Vital Health’s Kids’ A-Z - Trojan trickery - print, South Africa

A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.

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National Adoption Coalition "Twinkle twinkle Little Star" (2013) :30 (South Africa)

There are 2 million orphaned children in South Africa. They all deserve a second chance at a decent home life.

Agency: Old Shanghai Firecracker Factory
Agency Creative Director: David Taylor
Copywriter: Inge Blignaut/ Alison McCrae
TV Producer: Leigh-Ann Harris
Art Director: Siya van Rooyen
Production House: Frieze Films
Director: Marc Rowlston
Producer: Liz Dahl
Production Manager: Kelleigh Wessels
Casting Director: Marina Van Tonder
Lighting: Panalux
Lenses and Camera: Panavision
Transcoding: Pulp Films
Edit Suite and Editor: Marc Rowlston
Grade & Online: Ministry of Illusion
Music Composition: Injozi (Nick Argyros)
Audio and Final Mix: Kwajimojo (Jo Darling)
Financial Contribution: Dell

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Johnnie Walker Keep Walking - Strider - (2013) (South Africa)

Johnnie Walker Keep Walking - Strider - (2013) (South Africa)

As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.

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