South Africa

 
 

Tipp-Ex - Teenage pregnancy / Bride / One night stand - print, South Africa

The Jupiter Drawing Room, Cape Town, suggest that Tipp-Ex can erase all of life's mistakes. Seems that every mistake made here has to do with sex! Teenage pregnancy? Call Tipp-Ex! One-night stand, nothing a little Tipp-Ex can't fix. Tipp-Ex is there for the bride who regrets her choice of groom too, of course. Oversell the product advantage much?

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Eveready Batteries - Hair - poster, South Africa

From King James Johannesburg comes this ad that will make your hairs stand on end. Hehe.

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Allan Gray - Mozart / Joan / Nkosi - print, South Africa

Allan Gray has had the same investment philosophy for over 34 years, never waivering or changing they way they invest. This "long term thinking" message is what King James, Cape Town, was asked to communicate in this print campaign.

Note - while most people know Mozart or Joan of Arc, not everyone in Europe (or the US for that matter) are familiar with Nkosi. Nkosi Johnson was a South African child victim of HIV/AIDS who died at the age of twelve. He was the keynote speaker at the 13th International AIDS Conference and ended his speech with the words:

"Care for us and accept us - we are all human beings. We are normal. We have hands. We have feet. We can walk, we can talk, we have needs just like everyone else - don't be afraid of us - we are all the same!"

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Tabasco - Bouillabaisse / Bloody Mary / Pasta - print, South Africa

Creatives, this is your assignment - play with your food. Why? Because high speed photography looks teh ossom. Just ask Alka-Seltzer. You have learned that lesson well, Ogilvy Johannesburg.

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Osram Light Bulbs - Bus Stop - posters, South Africa

Osram's energy saving lightbulbs and Saatchi & Saatchi Cape Town use the lights in busposters to bring home their point.
Nobody at bus stop, no lights are on.

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Drive Times - Technically Unreliable, Expensive Servicing, No local parts - print, South Africa

Drive Times is a weekly insert publication in the Cape Times, and they brag about knowing everything about anything with engines with this campaign.
... In the image above the negative is spelled out clearly, and despite that fact, I want any car that has a grill with a sexy font. I shouldn't be the one holding the purse strings when buying cars, clearly. - "Forget gas milage, does it come in "oil slick" color?"

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Allan Gray Investments - Patience Puzzle - Billboard, South Africa

Allan Gray Investments and King James Advertising Cape Town created this puzzle-billboard that took four weeks to reveal the sender. Placed next to a busy commuter road, each day for four weeks a little bit more of the headline was revealed. After four weeks you could read "Purpose is nothing without patience" and the sender, Allan Grey Investments.

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Feed SA - Trolley - ambient, South Africa.

Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. TBWA\Hunt\Lascaris says: "We placed decals of hungry begging street children at the bottom of supermarket trolleys bearing the Feed SA website and the line "See how easy feeding the hungry can be?" Any food placed in the trolley would appear to be given to the child."

Link to larger image

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Domestos - You are not alone - print, South Africa

What's in the drain? Voyeurs? Monsters? Spiders? Ghosts? Nono, creepy crawly cootie infested germs my friend. And they're watching us. Now I don't dare shower, much less clean the damn thing. Two more creepy executions inside.

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People Opposing Woman Abuse, POWA

Every 26 seconds a woman is raped in south africa which is a mind numbingly depressing number, made even worse when you realize that children are rape victims as well but not included in the 26 seconds statistic.

TBWA\Hunt\Lascaris Johannesburg placed these paper towel dispensers in every club that had 1500 or more people attending. It may look like a regular towel dispenser at first, but when you yank and 'violently' pull the towel out - a skirt appears on it asking "what have you done?" Sure, this accuses practically every man out there for being a rapist, but to change perceptions POWA wants every south african male to consider their own actions.

The men who saw these ads weren't offended, in fact after their initial campaign burst, popular 5FM Dj Gareth Cliff gave the idea praise - he had seen the ad as he happened to perform at a club where the ad was placed.

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