Frieze Films and Rob Malpage direct this spot for power company Eskom for Saatchi and Saatchi Johannesburg.
The circumstances surrounding the shoot were a bit tricky. Rob wanted to shoot Telkom’s National Control Room, because power grids are awesome, doncha know. But the place has severely restricted access. So Rob recreated it thanks to the magic of art direction and CGI.
The message is pretty much what you'd expect from a power company: