South Africa

 
 

Axe campaign shows older women as predators

Axe has the whole "women go mad" idea nailed down as theirs only ever since they blasted out big nutty ads like the Paid piper commercial back in '99. Naturally this makes Axe/Lynx a great client to work on, and Lowe Bull in Johannesburg, South Africa won't deny it.
"Axe is a fabulous brand to work on for our creatives, it revolves around the now renowned 'Axe Effect" which essentially means if you wear Axe, you'll always get the woman or women of your dreams," commented Lynn Madeley, regional communications director at Lowe Bull.

With no formal brief the creative team at Lowe Bull had free reign, they just unveiled these two adverts to run in magazines starting this month and are sponsoring FHM's 100 Sexiest Woman in the World promotion. Read more to see the ads.

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Heads up, Lowe Bull sells Durex condoms with magazine-BJ.

There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.

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Dunlop Tyres - Aged James Dean - print, South Africa

Erik Vervroegen, copywriter and Creative Director at TBWA Hunt Lascaris explains that this ad came about after he was inspired by the morphing of Naomi Cambell into 70+ year old woman in Paris Vogue.

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A reply to "Hello Boys"

Oh my!
The headline is a slang pun asking "How does my bra fit" but can also be read as "How are you my brother?", giving a nod to the "Hello boys" wonderbra poster. The tagline is "we are all sizes BIG and TALL" which is the name of the store.

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Nissan - Suicide by car - (1997) :60 (South Africa)

Nissan - Suicide by car -  (1997) :60 (South Africa)

What's this? An older man attempting suicide in the woods with a clean emissions Nissan. Fail.

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