Spain

 
 

Hendrick’s Gin - Unusual / Mad magazine makes rose petal and cucumber meet - print Spain

Draftfcb in Madrid developed a new and "unusual" campaign for Hendrick’s Gin, though the execution is very familiar. Yes, it's based on the MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee. The Mad magazine execution style was used by Miller in 2003 to show in the fold how beer added to anywhere became an instant party, while Hendrick’s is using it to show its dominant flavour profile: the infusion duo of rose petal and cucumber. With a victorian touch to the illustrations it feels like Jules Verne himself might have sipped it while writing some of his more elaborate works.

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Useful social media tips from Grandma

 

The First Bladder-Friendly Festival

From Atletico International in Barcelona, Spain: "Alfred Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." This quote was our inspiration for our last campaign for MECAL, Barcelona Short Film Festival. From now on, the first bladder friendly festival."

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Here is our blood
 

Here is our blood

Here is our blood.

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Adjust the temperature of your Greeting this Christmas

“Have a warm or cold Christmas this year. It´s up to you.”

Brief:
A newsletter to send to clients this Christmas.

Idea:
A website where you control the temperature of your Christmas greeting
from -10º to 80º. Each temperature with its own message and personality.

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Main Visual of Campaign 'Fuck You AIDS!'
Poster Fuck You AIDS!
Advertising Fuck You AIDS!
Kit 'Against AIDS'
 

Fuck You AIDS!

The AIDS is BAD: he respects neither age, nor sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response.

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Toyota Prius - Tree Billboard - outdoor, Spain

Toyota Prius respects the environment, proven here in billboard from Tiempo BBDO Spain that lets the tree behind it get some more space.

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África Directo Malaria Awareness - Hitler / Stalin - print Spain (2008)

Well, how do we explain that mosquitos are responsible for mass-killings, as they spread malaria? I know, lets dust off Hitler again, and for extra oompf, lets do another portrait in mosqitos, this time one of Stalin. And the tagline? "Nothing and no one takes as many lives as Malaria". Done.

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TCM supports the writers strike - Print (Spain)

Vitruvio Leo Burnett Madrid and TCM/Turner Classic Movies show 'support' (major air quotes going on here) for the Current writers strike. Click the image for full ad which just has a lot of crumpled white space really.

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FAADA - Mujer fin Copia (2007) Print (Spain)

FAADA, the Foundation for adoption, sponsorship and defense of the Animals, turned to Contrapunto in Barcelona to build, once again, on a very appellant topic: The use of fur. More than 20 million baby animals are slaughtered for the manufacture of luxury goods. Contrapunto thought, "Maybe we should put ourselves in their shoes", and created the ad inside.

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