Spain

 
 

Adjust the temperature of your Greeting this Christmas

“Have a warm or cold Christmas this year. It´s up to you.”

Brief:
A newsletter to send to clients this Christmas.

Idea:
A website where you control the temperature of your Christmas greeting
from -10º to 80º. Each temperature with its own message and personality.

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Main Visual of Campaign 'Fuck You AIDS!'
Poster Fuck You AIDS!
Advertising Fuck You AIDS!
Kit 'Against AIDS'
 

Fuck You AIDS!

The AIDS is BAD: he respects neither age, nor sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response.

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Renault - Father - (2009) :30 (Spain)

Switching from the male female, to the young vs old. Why do kids these days dress like that? And why couldn't I control my tears like young Mr Emo here?

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Renault - Dresses - (2009) :30 (Spain)

Another Renault ad from Publicis Madrid pointing out some of the well known differences between some men and women. The lady of the house is not taking fashion tips from Mr Old T-Shirt and tartan jammies who clips his nails all over the carpet. Good thing they can agree on the car.

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Renault - Saccharin / Sugar - (2009) :30 (Spain)

It may take you a lifetime to understand it... I had a roommate like this. I still don't understand. So I'm still young! Yeay!

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VW Polo - Cool / 50s street race - (2009) 1:16 (Spain)

True Cool does not need to brag. In a back-to-the-future spot the new VW ends up in 50's americana and asked to participate in a street race.

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Audi- Intelligently Combined - (2009) :45 (Spain)

Digital Domain has teamed up with longtime collaborator Carl Erik Rinsch and his German production company Markenfilm on a :45 TV commercial for Audi, via Hamburg, Germany-based ad agency Kempertrautmann. The digital production studio designed a highly complex -- yet ethereally beautiful -- visual device that represents Audi’s new tagline, “Efficient-Technology, intelligently combined.” The spot titled “Intelligently Combined” showcases the Audi A4 2.0 TDI e and first aired Sept. 4th 2009 in Spain and will roll out across Europe.

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Sony Playstation - Plates / child within (eng. sub.) - (2008) :30 (Spain)


TBWA Madrid shill Playstation Plates, the new game for Playstation 3

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Factor 5 - Love Code (eng sub) - (2008) :30 (Spain)

Ode to bar codes. Seriously, you have to listen to it, his love poetry rhymes in Spanish!

Creative: Nacho Valle
Sound mix: freibergmusic
Date of first release: JULY 21 2008

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Coca Cola - Young Man - (2008) :90 (Spain)


McCann-Erickson, Madrid has done quite the homage to the baby boom generation, remaking the eighties sound and style to exclaim "CHAVAL" (young man? Lad?) in a generation X Coke anthem. The finale is pure gold.

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