Draftfcb in Madrid developed a new and "unusual" campaign for Hendrick’s Gin, though the execution is very familiar. Yes, it's based on the MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee. The Mad magazine execution style was used by Miller in 2003 to show in the fold how beer added to anywhere became an instant party, while Hendrick’s is using it to show its dominant flavour profile: the infusion duo of rose petal and cucumber. With a victorian touch to the illustrations it feels like Jules Verne himself might have sipped it while writing some of his more elaborate works.
From Atletico International in Barcelona, Spain: "Alfred Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." This quote was our inspiration for our last campaign for MECAL, Barcelona Short Film Festival. From now on, the first bladder friendly festival."
The AIDS is BAD: he respects neither age, nor sex, nor religion or social class. It is aggressive, virulent and bad-mannered. Such a complex problematics, full of edges that to interpret and factors of diverse nature that to neutralize deserves a simple, direct and forceful response.
Digital Domain has teamed up with longtime collaborator Carl Erik Rinsch and his German production company Markenfilm on a :45 TV commercial for Audi, via Hamburg, Germany-based ad agency Kempertrautmann. The digital production studio designed a highly complex -- yet ethereally beautiful -- visual device that represents Audi’s new tagline, “Efficient-Technology, intelligently combined.” The spot titled “Intelligently Combined” showcases the Audi A4 2.0 TDI e and first aired Sept. 4th 2009 in Spain and will roll out across Europe.