Spain

 
 

BMW - On the road - (2008) :30 (Spain)


Tech trivia: On the road is the first advert ever being broadcasted in High Definition to the spanish market.
Agency: SCPF

"And so I shambled after, as I've been doing all my life after people who interest me,
because the only people for me are the mad ones, the ones who are mad to live, mad
to talk, mad to be saved, desirous of everything at the same time, the ones who never
yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman
candles exploding like spiders across the stars and in the middle you see the blue
centerlight pop and everybody goes “Awww!"
Jack Kerouac, On the Road

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Scalextric - Be Little Water - (2008) :30 (Spain)

Agency: Tiempo BBDO

For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral. It was decided to produce a “miniaturized” spoof version of BMW’s highly successful “Be water” spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.

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Toyota Prius - Tree Billboard - outdoor, Spain

Toyota Prius respects the environment, proven here in billboard from Tiempo BBDO Spain that lets the tree behind it get some more space.

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África Directo Malaria Awareness - Hitler / Stalin - print Spain (2008)

Well, how do we explain that mosquitos are responsible for mass-killings, as they spread malaria? I know, lets dust off Hitler again, and for extra oompf, lets do another portrait in mosqitos, this time one of Stalin. And the tagline? "Nothing and no one takes as many lives as Malaria". Done.

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Audi A4 - Strings (2008) 0:90 (Spain)


Production company: Agosto
Director: Nacho Gayán
Agency: DDB Barcelona

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Honda Civic - Dream - (2008) :45 (Spain)


Agency: Villarrosàs

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TCM supports the writers strike - Print (Spain)

Vitruvio Leo Burnett Madrid and TCM/Turner Classic Movies show 'support' (major air quotes going on here) for the Current writers strike. Click the image for full ad which just has a lot of crumpled white space really.

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FAADA - Mujer fin Copia (2007) Print (Spain)

FAADA, the Foundation for adoption, sponsorship and defense of the Animals, turned to Contrapunto in Barcelona to build, once again, on a very appellant topic: The use of fur. More than 20 million baby animals are slaughtered for the manufacture of luxury goods. Contrapunto thought, "Maybe we should put ourselves in their shoes", and created the ad inside.

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Virgin Mobile - Dog Ears / Normal (eng. sub.) -(2007) :30 (Spain)

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Audi A3 - Turns (2007) 0:70 (Spain)


Agency: DDB Barcelona

Under the slogan "Your turn", the agency Tandem DDB uses a playful concept to present the sports version of the Audi A3. To make emphasis in the young and sporting character of the car, the advert uses new codes, different of the usual
communication from the Audi brand.

Belèn Gayán, of Agosto productions, directs this film that positions A3 as the ultimate object of desire exploring at the same time a ludic approach in its plot. She achieves to transform the entire city of Buenos Aires in a playing field where all the people runs to get the prize, an Audi A3.

Game rules are quite simple. If a temporary driver stops, then he must hand the car over to anyone asking for it, the car now belongs to him until the next player arrives. This is how the film underlines the sporting and dynamic spirit of the A3. With an increasing pace, the advert shows how the people uses different tricks so they can enjoy the car even only for a moment. Meanwhile, different drivers take turns and each time more and more people let everything aside to run after the car.

The spot ends with an image of the Audi A3 parked in the street, tempting the viewer to take his turn and participate in the game.

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