The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided Contrapunto with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt.
This is just 1 out of more than 3.500 Super Bowl ads from the worlds largest Super Bowl Commercial Archive at adland.tv.
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