Sweden

 
Left / red wins / Dabitch demonstrates
Blue / Right wins / Dabitch demonstrates
 

A poster that works no matter who gets elected

Down in Malmö, Sweden I found this poster for the regional newspaper Sydsvenskan that works up until and after the election - no matter who won, or who you wanted to win.

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Local billboard of the week

How do you welcome the punters to the recently freshened up posh mall of the expensive "upper east side" of Stockholm? Well, since it is the neighbourhood where everyone was supposedly born with silver spoons and walls in homes have paintings in gold frames rather than posters as decoration... yeah you guessed it.... this is how we make the hyperlocal ad fit in.

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Goss advertises bump on the head.

Bula - Swedish for "bump (on the head)" - is a brand who decided to employ Goss ad agency, the guys who painted bikelanes on the highway, to do their ad campaign and this is the result.

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Ranelid reads from the Clas Ohlson catalouge

Författaren Björn Ranelid läser högt ur Clas Ohlson-katalogen - the author Björn Ranelid reads from the Clas Ohlson catalogue.

Ad agency: Tonic produktion

Note: this is very similar to Blixa reading from the Hornbach catalogue, but without any of the fun juxtapositioning going on. Björn Ranelid is a writer often seen on TV and heard on the radio.

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Saab in the barbershops and salons near you soon

Next time you go to get your hair buffed you might run into and ad from Saab. Since they celebrate 20 years of cabriolet cars this year, and their agency Lowe Brindfors has a love of finding new media and surprising places to advertise, the idea seems so simple and so obvious.

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Åkestam.holst turn building into speakers

Åkestam.Holst in Sweden turned a building in Stockholm into a giant speaker to advertise their Hi-Fi client "Pause", which just happens to be located in that same building. Clever.


Tagline: Extraordinary powerful store

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Queer cab campaign against homophobia

RFSU (the Swedish national group for sex information) have launched a new campaign, this one aims to battle homophobia.

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Hijacked Audi campaign?

While I was running through the central station to catch my train back down to Copenhagen in Stockholm, I spotted a strange poster for Audi. Or was it for Statoil? Or was it really a hijacked ad? I snapped a quick image with my phone so that you can see for yourself.

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Post-it notes remind you to learn to scuba dive

New media? I never heard of anyone spreading their message via post-it notes before - not quite like this anyway. The nutty agency
Miami in Sweden has created a quirky campaign for Swedens scuba diving org website at the URL which translates to "start diving now", a campaign that is run exclusively on post-it notes.
Hand written post-its remind people to start scuba diving. "We are always looking for new ways of communicating, and to increase traffic to the Scuba Diving website the post-its felt natural and spot on." said Gustav Inger from Miami. The scuba site is also handritten on post-it notes, the idea has grown from there.

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RFSU - Chosan Express / Condom ambulance - (2004)

RFSU - Chosan Express / Condom ambulance - (2004)

Here's the story behind the condom-ambulance: Have no fear the condom-mobile is here. Condom mobile? Stupid pharsing, more like condom ambulance. FREE CONDOMS FOR YOUR SEXY-TIMES! Just call to get some.

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