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ICA - Ulf videobloggar / Gott nytt år - (2009) :30 (Sweden)

ICA - Ulf videobloggar / Gott nytt år - (2009) :30 (Sweden)

In this "video-blog" created by Ulf, one of the Ica people, he acts and speaks exactly like some of the more well known video & fashion bloggers in Sweden. I'll try my best to translate it.

"Heya blog!
- Yeah, the old year is almost over , like, who cares?
- eehm, tonights outfit - works. Pretty glassig .
- Yeah, uh, chicken filé - if you want to be as handsome as me - haha

- Eh, nothing! Just this weeks reduced price items!
- My boss, so totally unhip, like, who cares? Not me anyway! Aauuhm - mMm! - HAPPY NEW YEAR all my blog-readers, eh, watchers. Euhm, yeah, cyas!

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Feministiskt initiativ : Feminister gör det bättre / Feminists do it better - (2009) :70 (Sweden)

Feministiskt initiativ : Feminister gör det bättre / Feminists do it better - (2009) :70 (Sweden)

Feministiskt initiativ (Feminist initiative political party) began a campaign last week with the message: feminists have better sex. Over a thousand people have already joined the facebook fan page, and debate is raging in the newspaper where Elin Grelsson, linguist, suggest that the campaign makes women feel guilty , and that it is vague to what it actually means, with its buttons and flyers and a commercial that is made up of various Hollywood scenes that depict "shoddy gender sex" (sunkigt könsrollssex).

Gudrun Schyman, the FI party leader posted an article at Newsmill: "happiness is relationships without reservation", stating this leads to better sex. The idea for the campaign stems from research that shows that in relationships where partners were on an equal footing, their sexlife was better.

The film has been edited together by members of FI. Am I the only one wondering if these clever politicians remembered to secure the rights for all the clips?

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Arvika Festival / Cum to Arvika - (2009)

Arvika Festival / Cum to Arvika - (2009)

Arvika festival tried their darndest, but they weren't allowed to air this film on TV in Sweden. The film shows Caroline Magnerholt, who shot the film herself, saying hello to the camera and the masturbating. The tagline reads "seven months left, start preparing now".

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Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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Wanking dog

Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)

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D&AD Creative Search demo video

D&AD Creative Search demo video

Four students launches D&AD Creative Search as a tool for other students during the D&AD Students Award 2010.
The Internet has a huge role in the everyday life of creatives. We use services such as Google, Wikipedia, YouTube, Twitter, blogs and news sites are something that we use everyday.
It’s very easy to become overwhelmed with information when we perform a simple search on a new subject. This demands more mental activity than necessary in order to sort the results.
D&AD Creative Search sifts through results from the major services we all have daily contact with. You get a simple, flexible, and structured overview of your search.
The results can provide new angles as you see the subject yield images, texts, films and music in the same place.

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Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

In this episode of science project as advertising, Volkswagen turned the stairs at Odenplan subway station in to a piano stairs, which emits notes as you step on it. Suddenly it becomes a lot more fun than the old escalator and people used the stairs more often.

http://www.rolighetsteorin.se/en/ Is a site launched by DDB Stockholm for Volkswagen. The idea is that something that is made fun to do, is the easiest way to change people’s behavior for the better.

You know who else has a stair-piano? The Boston Science Museum.

See also the films Recycling and Garbage can

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TV6 Sweden - I'd do anything for money - press, Sweden

Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.

One more hair-raising execution inside (hehe).

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RFSU's "shavethepussy.com" closed down - in English only.

Åkestam Holst produced a web campaign and print campaign for RFSU's new products - available only at the Swedish Apoteket (Pharmacy) - an entire series of creams soaps and gels designed to give a better shave down under. A soap that does not lather so that you may see where you're shaving? Check, the got that. An after-shave soothing gel? Check, they got that too.

The print campaign had an English version up at shavethepussy.com - that is, until yesterday when it sudenly closed. But the Swedish site http://fiffi.rfsu.com/ is still available for those of you who simply can't get enough of shaving new do's. The difference between the sites is the language of course and some features.

I rang up RFSU and Apoteket and finally Åkestam Holst yesterday to find out why the English language site was closed down.
Jerker Winther, account manager at Åkestam explained: "Well, it wasn't really meant to be out there anyway. We made an English version to show off to people at advertising agencies for award reasons." Award reasons? It's not exactly award season, we're you aiming for any award in particular? "No not like that, you see, we sent to people who might be on juries or that we just wanted to show it to. It wasn't meant to go any further than that. But you know how it is, with anything that is good and freely available on the web, people started sending it around." And you shut it down? Isn't becoming popular the goal here? "Well, we found that it was rather unnecessary for RFSU to get calls about where people in the UK may purchase the products. Since the products are not available in English speaking countries, there's no reason to keep it up." So traffic (as in too much of it) had nothing to do with it?. "No, hell, traffic is free. The English site was just finished with its job."

So for you who miss shaving pussy I can recommend cock-a-doodle where you can doodle cocks instead, created by Poke London.

They're supposed to evoke the fifties feeling but with that font I'm thinking it looks more like 1900's.

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Polar Music Prize - Pink Floyd - Dark side of the moon meets Renée Fleming - print, Sweden

(Sung to the tune of PIL this is not a love song) This is not a Knob Gag!
Both Pink Floyd and Renée Fleming won the Polar Music Prize 2008, this ad announced that and that the public could watch the award ceremony on Channel 4. From Storåkers McCann, Stockholm.

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