Sweden

 
 

McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread

More napkins from McDonald's and DDB in Stockholm, Sweden. Seems the motto for this campaign was "think big". Here oversized napkins made out of real napkin paper were stapled into the middle of Metro as a double-page spread.

Commercials: 
Country: 
Ad type: 
 

McDonald's Big 'n' Juicy Burger "Giant napkin" poster

More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

Commercials: 
Country: 
Ad type: 
 

Mcdonald's - Extra large coffee - Sweden press

DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).
Link to larger image

Commercials: 
Country: 
Ad type: 
 

ICA - The Godfather 2 - (2008) :30 (Sweden)

ICA - The Godfather 2 - (2008) :30 (Sweden)

Things are different when Costas runs the store.

Country: 
Commercials: 
 

ICA - The Godfather 1 - (2008) :30 (Sweden)

ICA - The Godfather 1 - (2008) :30 (Sweden)

Things are a little different at ICA now that Costas is the Godfather

Country: 
Commercials: 
 

ICA - The New Boss - (2008) :30 (Sweden)

ICA - The New Boss - (2008) :30 (Sweden)

Who will be the new Boss of the ICA store when Ulf is gone?

Country: 
Commercials: 
 

Hawaiian Tropic Pink Bits – Turn off the sun - print Sweden

Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.

Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.

Commercials: 
Country: 
Ad type: 
 

Yes Dishwasher Tablets – Super shine! - (2008) print (Sweden)

Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...

Commercials: 
Country: 
Ad type: 
 

Friends - Mean words - (2007) :30 (Sweden)

Friends - Mean words - (2007) :30 (Sweden)

This film tells the story of a young buy who only has mean words directed at him. All the black words are mean words and insults such as "gross person" "idiot" "wimp". Until the day he arrives home happy and brings up the red word "hej" which is a simple "hello".

Country: 
Commercials: 
 

Amnesty Sweden launches campaign against female genital mutilation

Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

Commercials: 
Country: 
Ad type: 

Pages

Top