Sweden

 
 

Awesomerags fashion store uses "sex sells" mantra, makes predictable positions ad

Le yawn. Feels like we've seen this exact layout before, but I guess I should alert you to the "edgy" ad from Awesomerags which depicts their fashion models in various sexual postions. Fully clothed of course. Like previous ads before it, the layout homages an old kama sutra poster.

Commercials: 
 

Thermacell / Myggrapporten - the mosquito report - yes, there's an app for that!

Swedish summers are famous for a lot of things, midnight sun, skinny dipping, odd midsummer parties, rain throughout July, and mosquitos. Millions of mosquitos. They'll eat you alive.

"Up until now there really has been no way to find out how big the problem is locally in different parts of the country. When you plan your vacation you can get a weather report but not a mosquito report. With this insight, we helped our client - a nordic agent for the mosquito repellent product Thermacell - build a crowdsourcing tool for mosquito reports."

Commercials: 
 

Findus - Asparagus Conspiracy theory - (2011) : 30 (Sweden)

Findus - Asparagus Conspiracy theory - (2011) : 30 (Sweden)

Gosh, I'm getting so psyched for Cannes Lions it's redonk, even the frozen foods category is exiting to me now as I have Forsman & Bodenfors to root for*. We have a contender, this is a nice ad for such a stiff (heh) subject, they even got the english VO to get the nuances in the Asparagus' silly conversation right. They're talking about the moon landing conspiracy theory, of course. What else would asparagus talk about? (VO in Swedish is miles better, but that's likely because the voice is such a typical Swedish character hard to translate)

 

Ikea - Albin Gromer / Trollmors vaggsång / Lullaby - (2011)

Ikea - Albin Gromer / Trollmors vaggsång / Lullaby - (2011)

Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.

 

Ronald McDonald Barnfond 2011, 40 sec, Sweden

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Dad

The Ronald McDonald Childrens Fund

Campaign - ”Please don’t hang up”

As a parent or relative, saying good night to a child over the phone is the last thing you want to do when the child is going through a tough period of sickness. You’d wanna be there in person. That’s the reason of existence for The Ronald McDonald Houses, and The Ronald McDonald Childrens fund. The aim is to build houses in connection to hospitals around Sweden, to act as a home away from home for the parents and relatives – a place where they can stay while the child is hospitalized.

Copy Writer - Nick Christiansen
Art Director - Joel Ekstrand
Account Director - Pelle Josephson
Account Manager - Jeanette Ytterman
Planner - Karl Wikström

Production company - Sara Haag AB
Director - Sara Haag

Commercials: 
Country: 
 

Festis - Unbore Relationships / Be a festis - (2011) Sweden

Festis - Unbore Relationships / Be a festis - (2011) Sweden

New variant of "talking head" going on here. Festis, a still drink by Carlsberg, is on a mission: Unbore Anything! Arrange blind dates online between friends on facebook. If they hook-up, you get a bottle of Festis!

 

Comviq - Veronica Maggio single launched on ringback tone service - (2011)

Comviq - Veronica Maggio single launched on ringback tone service - (2011)

Ever since Veronica Maggio debuted on the music scene in Sweden, Swedes have gone gaga over her (pun! Sorry). She's a breath a of fresh air, on the cover of every magazine, she's skyrocketed to the top of Spotify's most listened to list, and her new single launched via telephone ringtone. Yep. No, not the ringtone on the phone, rather the "Ringback tones service" from Comviq where a song of your choice replaces the dull dial-tone you'd otherwise hear when calling someone.

Break an old christmas tradition.
 

Break an old christmas tradition.

Stockholm Stadsmission is a Swedish charity organization working for homeless people.
The Print and poster campaign ran in december 2010.

Commercials: 
 

Guldäggkampanjen 2011 - Golden Egg award print campaign (and part of book) 2011

To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.

"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.

The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.

For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.

Commercials: 
 

Victoria Milan - Make life alive have an affair - (2010) :30 (Sweden)

Victoria Milan - Make life alive have an affair - (2010) :30 (Sweden)

Tag: Make life alive, have an affair / Victoria Milan
Gör livet levanade, ha en affär.

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