Agency: Forsman och Bodenfors, Gothenburg.

With mobile phoning this cheap - you'll never want to hang up. Watch the match commentator make a complete fool of himself.

Sing along "Vi har det bra - de doo be dum dum"

Copywriter: Thomas Nystedt
Art Director: Kjell Bergman and Magnus Larsson
Agency: Cappuccino
Production: Stockholm-Köpenhamn

Funny walk - pan european diaper ad unlike any other diaper ad? Judge for yourself.

A bachelor would never buy a family sedan, or would he?

Agency: Forsman och Bodenfors

Simple ad, simple message. Oh to be a fly on the wall of this agency. ;)

Agency: Forsman och Bodenfors

A dry brief brings a hilariously cheesy solution - the Ipren man literally sings his own praises (and probably exactly what was in the brief):

"I am Ipren, the intelligent pain reliever, against pain and fever I'm efficient, painkilling, fever reducing - I'm simply intelligent - I have anti inflammation properties, I can handle muscle pain back pain and joint pain, one Ipren a 400 milligram works often better than two prescription-free tablets of paracetamol for example "Alvedon" for headaches, menstrual pain and toothaches..*inhale* I am Ipren the intelligent pain-killer."

Agency: Forsman och Bodenfors

Agency: Garbergs

Agency: Garbergs

Agency: Forsman och Bodenfors

Agency: Hallsted och Hvid

agency: Forsman och Bodenfors