Sweden

 
 

Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Adland in Amsterdam Eurobest 2009: Gustav Martner and Gustav von Sydow 7:23

Gustav von Sydow is Founder and CEO of Burt, a company that creates software for creative agencies.

Gustav Martner is the Sweden-based Executive Creative Director at Crispin Porter + Bogusky Europe. Leading up to this role, he was co-founder of Daddy, the renowned web agency that was acquired by CP+B earlier this year.

They had just held the seminar Remix: What Advertising Can Learn From The New Pop Culture at Eurobest 2009.

The great ad man Howard Gossage once said: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad."
How would that translate into the world of advertising today?

 

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Adland in Amsterdam Eurobest 2009 - Paul Lavoie Interview

Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.

 

Arvika Festival / Cum to Arvika - (2009)

Arvika Festival / Cum to Arvika - (2009)

Arvika festival tried their darndest, but they weren't allowed to air this film on TV in Sweden. The film shows Caroline Magnerholt, who shot the film herself, saying hello to the camera and the masturbating. The tagline reads "seven months left, start preparing now".

 

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

 

ICA - Jerry 3 Eng. Sub. - (2009) :30 (Sweden)

ICA - Jerry 3 Eng. Sub. - (2009) :30 (Sweden)

The third (and possibly final?) film with Jerry the trainee.

 

ICA - Jerry 2 Eng. Sub. - (2009) :30 (Sweden)

ICA - Jerry 2 Eng. Sub. - (2009) :30 (Sweden)

The second installment of the ICA-soap opera with the trainee Jerry.

 

ICA - Jerry 1 - Eng. sub. (2009) :30 (Sweden)

ICA - Jerry 1 - Eng. sub. (2009) :30 (Sweden)

In the long running soap opera about the ICA supermarket, a new member of the cast is introduced. It's Jerry, the trainee. Who also happens to have downs syndrome.

 

Wanking dog

Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)

Commercials: 
 

Comhem - Web Hits / Viral homage / Youtube Hits by Judit & Judit - (2009) :45 (Sweden)

Comhem - Web Hits / Viral homage / Youtube Hits by Judit & Judit - (2009) :45 (Sweden)

Judit & Judit the comhem girls who already nod to Snapple's Wanda, have created a homage to all those virals out there in this 45 spot to celebrate that Comhem has delivered internet to Sweden since 1999. In it we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans", and many more. If you recall all of them, you need to step away from the keyboard for a moment. ;)

The ad was shot by Traktor and created by King advertising agency, Stockholm.

 

Hifi Klubben - Hamster - (2009) :40 (Sweden)

Hifi Klubben - Hamster - (2009) :40 (Sweden)

Quite a deadly little fella - this tiny hamster in Martin Werners @ BaconCPH new spot for scandinavian sound provider HIFI KLUBBEN takes the maneater lyrics to heart. No animals were harmed during shoot. Honest.

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