Sweden

 
 

Hästens new ad campaign too sexy for Swedes

Thank goodness we don't use paypal anymore, as they'd likely freak over this new Hästens ad, which looks a lot like the nude Sophie Dahl ad for Opium that got us banned from Paypal many moons ago. Pale nude red headed beauties with hands on their tits seem to freak out a lot of people as Resumé reports that the campaign, which is the most expensive one for Hästens to date, is receiving harsh reviews from the Swedish ad community as it objectifies women. Yes, we are total prudes in the land of nude beaches and free sex. Might be a bit of culture clash going on, as Hästens is a loved Swedish brand, and Barker/DZP is giving our handmade all-natural classic furniture with a 25-year warranty the sexy treatment as if the product had no history or decent selling propositions.

Commercials: 
 

McDonald's - Giant Puzzle - Get your head straight - Stockholm, Outdoor

DDB in Stockhoolm are at it again, this time creating an oversized "push puzzle" outdoor poster that only people who've had a decent amount of coffee can solve. (actually the poster is located inside, at the central train station.)

Commercials: 
 

Hawaiian Tropic Pink Bits - sun in space.

Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.

Commercials: 
 

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

The scenes shot on Kungsgatan in Stockholm feature a transvestite enjoying a night out.

 

Compricer - Never stop comparing - (2008) :35 (Sweden)

Compricer - Never stop comparing - (2008) :35 (Sweden)

VO: You do it all the time.
On purpose, or unaware.
Everyday or scientifically
Just for fun
and in matters of high importance.
Because it's only when you know what you can get, you'll see what you miss out on.

 

McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread

More napkins from McDonald's and DDB in Stockholm, Sweden. Seems the motto for this campaign was "think big". Here oversized napkins made out of real napkin paper were stapled into the middle of Metro as a double-page spread.

Commercials: 
 

McDonald's Big 'n' Juicy Burger "Giant napkin" poster

More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

Commercials: 
 

Mcdonald's - Extra large coffee - Sweden press

DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).
Link to larger image

Commercials: 
 

ICA - The Godfather 2 - (2008) :30 (Sweden)

ICA - The Godfather 2 - (2008) :30 (Sweden)

Things are different when Costas runs the store.

 

ICA - The Godfather 1 - (2008) :30 (Sweden)

ICA - The Godfather 1 - (2008) :30 (Sweden)

Things are a little different at ICA now that Costas is the Godfather

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