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Hawaiian Tropic Pink Bits - sun in space.

Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.

Commercials: 
 

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

The scenes shot on Kungsgatan in Stockholm feature a transvestite enjoying a night out.

 

Compricer - Never stop comparing - (2008) :35 (Sweden)

Compricer - Never stop comparing - (2008) :35 (Sweden)

VO: You do it all the time.
On purpose, or unaware.
Everyday or scientifically
Just for fun
and in matters of high importance.
Because it's only when you know what you can get, you'll see what you miss out on.

 

McDonald's Big 'n' Juicy Burger "Giant napkin" double page spread

More napkins from McDonald's and DDB in Stockholm, Sweden. Seems the motto for this campaign was "think big". Here oversized napkins made out of real napkin paper were stapled into the middle of Metro as a double-page spread.

Commercials: 
 

McDonald's Big 'n' Juicy Burger "Giant napkin" poster

More giant stuff from McDonalds and DDB in Stockholm, Sweden. This time they turned a poster into a giant napkin dispenser - with real napkins inside. I wonder how long it lasted, I bet homeless people used the napkins as bed linen.

Commercials: 
 

Mcdonald's - Extra large coffee - Sweden press

DDB Stockholm did this double page press ad for McDonald's extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all "creatives" rather than art or copy).
Link to larger image

Commercials: 
 

ICA - The Godfather 2 - (2008) :30 (Sweden)

ICA - The Godfather 2 - (2008) :30 (Sweden)

Things are different when Costas runs the store.

 

ICA - The Godfather 1 - (2008) :30 (Sweden)

ICA - The Godfather 1 - (2008) :30 (Sweden)

Things are a little different at ICA now that Costas is the Godfather

 

ICA - The New Boss - (2008) :30 (Sweden)

ICA - The New Boss - (2008) :30 (Sweden)

Who will be the new Boss of the ICA store when Ulf is gone?

 

Hawaiian Tropic Pink Bits – Turn off the sun - print Sweden

Brief: Introduce the new sun lotion “Hawaiian Tropic Pink Bits” with a sun protection factor of 50+, which offers maximum protection for those with fair and sensitive skin.

Solution: With a bottle of “Pink Bits” by your side you have the power to turn off the sun. It’s just as easy as using a pull switch. The campaign runs in full-page ads in daily press.

Commercials: 

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