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Miami hijacks everyone elses ad campaigns for Klappen.se

Kläppen Ski Resort are hijacking everyone elses outdoor ads with the help of Miami guerrilla advertising agency and Confetti ad agency.

– We realized that our web-address www.klappen.se , is really perfect for a campaign at this time of year. Everyone is running Christmas advertising and the yearly must-have Christmas gift is already decided, and as so often before it's some technical do-dah.
We think experiences that one can share are a better gift, and that's why we want to question everyone elses idea on what should be "the best Christmas gift of the year".

said Magnus Noppa, marketing CEO of Kläppen Ski Resort.

So how do you hijack everyone else's idea of the perfect gift? Simple, ride the pun of your url - point a small sign to the big posters stating "this years christmas gift? www.klappen.se"

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Amnesty Sweden launches campaign against female genital mutilation

Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

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SVT - (2007) :60 (Sweden)

SVT - (2007) :60 (Sweden)

Supers read:
Expressen (tabloid), DN (newspaper), Dagens Industri (FT type paper), SF (Swedish Film), Sydsvenska Dagbladet (southern newspaper) TV4 (channel) are owned by BONNIER (media-owning family)

 

SVT - Forbidden - (2007) :60 (Sweden)

SVT - Forbidden - (2007) :60 (Sweden)

Super reads:
Children advertising (advertising to children)
is
forbidden forbidden forbidden
in Swedish Television
BUT
TV3 and Channel 5
are not Swedish Television. They are English channels that air in Swedish.

 

Die Hard 4.0 explodes van in Sweden - Citizens of Stockholm get a little scared. But they ain't Boston.

Event agency Rumble enlisted the help of F/X company Arclight to blow up three vans outside of Stockholm to use as advertising for Die Hard 4.0. Three vans went kabloom, and the lucky sods that got to push the buttons were Twentieth Century Fox Marketing Director Mattias Lundin, a journalist from Metro, and a jammy bastard who won channel 6's "Yippie Ki Yay" competition - reminiscent of the TOUCH/CAST sink a battleship winner. Later the still smouldering wrecks were placed out in the city of Stockholm with some added touches to announce the upcoming Die Hard 4.0 premiere. Much more explosion-porn inside.

Commercials: 
 

Ving Resor - Underwater billboard - (2007) :30 (Sweden)

Ving Resor - Underwater billboard - (2007) :30 (Sweden)

Billboard placed under water at the popular diving spot Björkviks brygga in Stockholm archipelago to attract divers to the idea of travelling with Ving Resor to the red sea.

 

Volvo and the "personal service you remember"

CMS Group, the authorized Volvo shop to take your car or truck in for care at has launched a campaign to remind customers and would-be ones that they have the personal touch and plenty of mechanics that help set things right. Tagged "service you remember" CMS sent out an old fashioned game of 'memory' with a twist, on the cards there's mainly images of their mechanics.

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De sdiffling sneeding coughing aching sduffy....

Here's Åkestams Holst's latest work for Nezeril (AstraZeneca), a nose-spray that helps people with speech impediments. ;)

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Guerrilla advertising has gone to the dogs

Miami advertising are dogging the big food chains with a dogvertising campaign aimed to promote Willy's supermarkets low-low prices. Using dog-billboards where big dogs carry the words "High prices" cheekily spelled out in fonts and colors that look a lot like Willy's expensive supermarket competitors, and wee dogs carrying coats that read "low prices!" in Willy's logo-style Miami attracts attention to Willy's now even lower prices.

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Grey Stockholm wants you to enjoy the sun

Grey Stockholm targets people that really want to enjoy the sun in the new campaign for Hawaiian Tropic. The new ad shows the benefit of the product with the colours "Ouch pink" and "Hawaiian Tropic Brown."

"We want to do something different in this rather boring category", says Martin Stadhammar, Creative Director at Grey Stockholm. "We have a brave client that sees beyond the traditional ads with super tanned smiling faces."

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