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Yes Dishwasher Tablets – Super shine! - (2008) print (Sweden)

Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A: make it really shiny...

Commercials: 
 

Friends - Mean words - (2007) :30 (Sweden)

Friends - Mean words - (2007) :30 (Sweden)

This film tells the story of a young buy who only has mean words directed at him. All the black words are mean words and insults such as "gross person" "idiot" "wimp". Until the day he arrives home happy and brings up the red word "hej" which is a simple "hello".

 

Falcon Beer - Fishermen (2007) 0:40 (Sweden)

Falcon Beer - Fishermen (2007) 0:40 (Sweden)

Agency: Saatchi & Saatchi Stockholm

 

Falcon Beer - Russia (2007) 0:40 (Sweden)

Falcon Beer - Russia (2007) 0:40 (Sweden)

That's cold.

Agency: Saatchi & Saatchi Stockholm

 

Miami hijacks everyone elses ad campaigns for Klappen.se

Kläppen Ski Resort are hijacking everyone elses outdoor ads with the help of Miami guerrilla advertising agency and Confetti ad agency.

– We realized that our web-address www.klappen.se , is really perfect for a campaign at this time of year. Everyone is running Christmas advertising and the yearly must-have Christmas gift is already decided, and as so often before it's some technical do-dah.
We think experiences that one can share are a better gift, and that's why we want to question everyone elses idea on what should be "the best Christmas gift of the year".

said Magnus Noppa, marketing CEO of Kläppen Ski Resort.

So how do you hijack everyone else's idea of the perfect gift? Simple, ride the pun of your url - point a small sign to the big posters stating "this years christmas gift? www.klappen.se"

Commercials: 
 

Amnesty Sweden launches campaign against female genital mutilation

Publicis Stockholm approached Amnesty with an offer they couldn't refuse. "We thought the idea was very postive, it's a very serious subject that can be desribed in the most cruel manner. It's not something you'd want to show graphically. We loved this idea, it's beautifully illustrated and at the same time very clear in its symbolism" said Elisabeth Löfgren from Amnesty Stockholm.

I agree, the shots are gorgeous. Adland would like to thank Sara Ångström for getting us these images quick.

Commercials: 
 

SVT - (2007) :60 (Sweden)

SVT - (2007) :60 (Sweden)

Supers read:
Expressen (tabloid), DN (newspaper), Dagens Industri (FT type paper), SF (Swedish Film), Sydsvenska Dagbladet (southern newspaper) TV4 (channel) are owned by BONNIER (media-owning family)

 

SVT - Forbidden - (2007) :60 (Sweden)

SVT - Forbidden - (2007) :60 (Sweden)

Super reads:
Children advertising (advertising to children)
is
forbidden forbidden forbidden
in Swedish Television
BUT
TV3 and Channel 5
are not Swedish Television. They are English channels that air in Swedish.

 

Die Hard 4.0 explodes van in Sweden - Citizens of Stockholm get a little scared. But they ain't Boston.

Event agency Rumble enlisted the help of F/X company Arclight to blow up three vans outside of Stockholm to use as advertising for Die Hard 4.0. Three vans went kabloom, and the lucky sods that got to push the buttons were Twentieth Century Fox Marketing Director Mattias Lundin, a journalist from Metro, and a jammy bastard who won channel 6's "Yippie Ki Yay" competition - reminiscent of the TOUCH/CAST sink a battleship winner. Later the still smouldering wrecks were placed out in the city of Stockholm with some added touches to announce the upcoming Die Hard 4.0 premiere. Much more explosion-porn inside.

Commercials: 
 

Ving Resor - Underwater billboard - (2007) :30 (Sweden)

Ving Resor - Underwater billboard - (2007) :30 (Sweden)

Billboard placed under water at the popular diving spot Björkviks brygga in Stockholm archipelago to attract divers to the idea of travelling with Ving Resor to the red sea.

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