In Syria, phone connections are bad and a lot of Syrians don't even have phones. On Mach 21st, Refugee Phones managed to buy media space from a Syrian radio stations, which then allowed refugees to send their messages to their moms back home.
The ICA boss shows their new intern around, his name is Abdullah but called "Abbe" (a very old school Swedish male name). The actor who plays Abdullah, Ahmad Khan Mahmoodzada, is actually an immigrant from Afghanistan.
Here's an ad that feels like it should be for a sports brand or workout clothing stores. People do all sorts of workouts, pushups in city staircases, chasing cars, running through the wet dark forest and pull-ups on football goals.
Here's a case study for Audi Sweden that encouraged people to get outside Stockholm and post photos of something other than their food and feet. The result was a lot more photos of Sweden outside the major cities. And one lucky person won an Audi.
Fun way to get people in Stockholm to Vegas: get married by an Elvis impersonator live via satellite (or live streaming) from the famous Little White Chapel in Las Vegas. In exchange they get and a free trip to Vegas. Cute idea for Valentine's Day.