Carlsberg Hof beer hasn't changed a bit in over 80 years. that is, until today. Now, this classic beer is brewed only with 100% organic ingredients. Good for planet! Tasty for you! To celebrate this, M&C Saatchi recycled one of the most famous slogans in the world, with a little touch of Carlsberg. Puntastic.
Once again, subway station Hötorget in Stockholm, with their cool digital billboards, are the site for a fun interactive idea.
Svenska Dagbladet, one of the leading Swedish national newspapers known as "SvD", has a new feature - you can read the short version or the in depth version of the news.
"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand.
Mobile channel "tre" (three) - known as 3 - are giving away a pack of free music. Retirement homes can sign up and they'll get a free tablet, speakers and one year of free music streaming.
"What do you want for your birthday?" I asked the precocious offspring and she asked for a white puppy, a black kitten and a Samsung Galaxy Edge+. You see, she explained, "it'll show you on the edge when you get messages." It does?
The intern ponders her lunch options.
"What dish says 'here's a person with career potential and key skills'... Is it the halibut? Oh typical, the boss picked that, of course."
DDB Stockholm have created 'The Catch-up Grant' for Samsung, giving one person the chance to watch TV-series, completely undisturbed, for one hundred days.
Hötorget subway station in Stockholm is a great place to try out new digital fun ads, as their posters are mostly digital ones and the station itself isn't as crowded as the Central station.
Björn Borg has created an out-of-this-world experience to showcase its SS16 collection of sportswear, swimwear underwear, shoes and more. All on Mars! Okay not really but in a Mars-inspired setting.