Sweden

 
 

LG OLED creates 'world's slimmest' ad.

Scandinavia's Nordic Hi-Fi Magazine and the LG's curved OLED-TV are both the same width: 4 millimeters.
So M&C Saatchi created "The World's Slimmest Ad" by advertising on the spine of Nordic Hi-FI Magazine. Nice media placement.

But World's Slimmest? Puhlease. Mini ran ads in the gutters of magazines like ten years ago, dudes.

Commercials: 
Country: 
Ad type: 
 

LG - Curved to fit your Heart (print)

It's soon Valentine's Day, and LG has a flexible phone. Yes. Flexible. Don't know if it blends but it'll bend. This ad notes that most flirting starts with texting these days and shows off LG's unique feature in a Valentine's way.

You know you want to check out more about the LG flex.

Commercials: 
Country: 
Ad type: 
 

LG TV's new curved sensational discovery

LG OLED-TV crazy realism and depth will challenge everything you know about TV. Except for the fundamental question: Why is there never anything good on TV?

Country: 
Commercials: 
 

Have a burger whatever time it is.

it's 8:15 in the morning here, and I'm seriously considering it. And I'm not even a McDonald's fan.
Thanks a lot, DDB Stockholm!

Country: 
Commercials: 
 

McDonalds, have a burger whatever the weather.

Nice tasty art direction here. Tasty? Geddit? Narf narf narf.

Country: 
Commercials: 
 

Swedish travel agency sends President Obama a baffling message

Swedish last minute travel agency Ticket wanted to capitalize on President Obama's recent visit to Stockholm, by suggesting it was more important to discuss Edward Snowden with Russian president Vladimir Putin in Moscow. They also posted the same ads in Moscow, directed towards Putin.

If you don't stop to think about this ad for too long it's clever. But if you do think about it for more than a second though it misses the mark. Here's how:

Strategically:

Commercials: 
Country: 
Ad type: 
 

Stockholm Pride - #gowest

As you may already know, the Swedish gay pride people aren't pleased at all with the Russian anti-gay laws. Someone painted a rainbow crossing outside of Russian Embassy in Stockholm in protest, and now M&C Saatchi comes with this pretty poster contribution. I guess if Stockholm pride parties hard enough, Moscow will notice.

Commercials: 
Country: 
Ad type: 
 

McDonald's invites you to rock out to its food.

Summer is festival season. So to get festival goers excited about McDonald's DDB in Stockholm created posters that treated McDonald's menu like a Coachella poster.
At least Steve Angello isn't on there.

Commercials: 
Country: 
Ad type: 
 

Xide "Transformer" (2013) :20 (Sweden)

Xide "Transformer" (2013) :20 (Sweden)

While we're on the subject of Swedes, music videos and drinks, the alcopop brand Xide teamed up with Young Squage to make a video for their new single "Transformer." The song was written and produced by SeventyEight because apparently no one goes by their real names any mor

Country: 
Commercials: 
 

Porteur Bike sale

Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.

Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?

Commercials: 
Country: 
Ad type: 

Pages

Top