Sweden

 
 

The Coke-moji Happiness Experiment @Hötorget subway - digital billboard that interacts

The Coke-moji Happiness Experiment @Hötorget subway - digital billboard that interacts

Hötorget subway station in Stockholm is a great place to try out new digital fun ads, as their posters are mostly digital ones and the station itself isn't as crowded as the Central station.

 

Björn Borg "Training for Mars SS16" (2015) 1:00 (Sweden)

Björn Borg "Training for Mars SS16" (2015) 1:00 (Sweden)

Björn Borg has created an out-of-this-world experience to showcase its SS16 collection of sportswear, swimwear underwear, shoes and more. All on Mars! Okay not really but in a Mars-inspired setting.

 

All are welcome at EuroGames Stockholm

EuroGames Stockholm is a big cultural, athletic and political event which takes place 5th to 9th of August 2015. EuroGames Stockholm wants everyone to participate, regardless of sexual orientation, race, gender, religion, nationality, ethnic origin, political beliefs, athletic or artistic ability, age, or health status.

Commercials: 
 

Sweden Democrats apologise for beggars in new subway campaign - has posters vandalized immediately

Sweden Democrats apologise for beggars in new subway campaign - has posters vandalized immediately

Sweden Democrats, known as SD, the political party in Sweden that won 12,86 % of the votes at the last election but no other party wants to be associated with, are currently running a controversial campaign in one single subway station in Stockho

 

EuroGames Stockholm pays homage to the 1912 Stockholm Olympics

Olympic advertising is as old as old can be. Stockholm was running Pro-Sweden ads for the Olympics as far back as 1912. The original poster, designed by Olle Hjortzberg’s design, featured a lot of nudity and even with a couple of orange streamers were well-placed, the poster was banned. Today of course, the banners wouldn't be necessary, but the ads would be banned for being Pro-Sweden.

Commercials: 
 

Volvo Trucks "Million Ways to live" (2015) 3:52 (Sweden)

Volvo Trucks "Million Ways to live" (2015) 3:52 (Sweden)

This is a video for "Million Ways To Live," by Mapei, a Swedish American singer. But it's also the finale of Volvo Trucks' web series #realityroad. To make the video, Mapei rode in a Volvo truck driven by Jens Karlsson who also drove the truck during Epic Split.

 

Electrolux -- #spacetobreathe (2015) 1:50 (Sweden)

Electrolux -- #spacetobreathe (2015) 1:50 (Sweden)

Electrolux wants to increase public awareness about the asthma. They also want to help create asthma-friendly environments. Go to Space To Breathe for more information.

 

Trygg Hansa - Don't Drink and Dive - (2015) 3:35 (Sweden)

Trygg Hansa - Don't Drink and Dive - (2015) 3:35 (Sweden)

Ever since I was a wee lass, there have been ads from Trygg Hansa in Sweden warning people that the majority of people who drown in Sweden are intoxicated middle-aged men, and urging people not to combine drinking alcohol with being on boats or swimming.

 

St1 "I'd do anything for love but..." (2015) 1:26 (Sweden)

St1 "I'd do anything for love but..." (2015) 1:26 (Sweden)

Spoiler alert: Meat Loaf will do anything for love but he won't use an unmanned gas station.

 

Telia - Playing Apart / Gothenburg symphony Orchestra playing live remotely

Telia - Playing Apart / Gothenburg symphony Orchestra playing live remotely

You know all the ads that attempt to catch "Swedishness" recently? This one actually has it, when the conductor worries about how it will work in his understated way: "I'll be here at nine...

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