Sweden

 
 

D&AD Creative Search demo video

D&AD Creative Search demo video

Four students launches D&AD Creative Search as a tool for other students during the D&AD Students Award 2010.
The Internet has a huge role in the everyday life of creatives. We use services such as Google, Wikipedia, YouTube, Twitter, blogs and news sites are something that we use everyday.
It’s very easy to become overwhelmed with information when we perform a simple search on a new subject. This demands more mental activity than necessary in order to sort the results.
D&AD Creative Search sifts through results from the major services we all have daily contact with. You get a simple, flexible, and structured overview of your search.
The results can provide new angles as you see the subject yield images, texts, films and music in the same place.

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Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

In this episode of science project as advertising, Volkswagen turned the stairs at Odenplan subway station in to a piano stairs, which emits notes as you step on it. Suddenly it becomes a lot more fun than the old escalator and people used the stairs more often.

http://www.rolighetsteorin.se/en/ Is a site launched by DDB Stockholm for Volkswagen. The idea is that something that is made fun to do, is the easiest way to change people’s behavior for the better.

You know who else has a stair-piano? The Boston Science Museum.

See also the films Recycling and Garbage can

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TV6 Sweden - I'd do anything for money - press, Sweden

Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.

One more hair-raising execution inside (hehe).

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RFSU's "shavethepussy.com" closed down - in English only.

Åkestam Holst produced a web campaign and print campaign for RFSU's new products - available only at the Swedish Apoteket (Pharmacy) - an entire series of creams soaps and gels designed to give a better shave down under. A soap that does not lather so that you may see where you're shaving? Check, the got that. An after-shave soothing gel? Check, they got that too.

The print campaign had an English version up at shavethepussy.com - that is, until yesterday when it sudenly closed. But the Swedish site http://fiffi.rfsu.com/ is still available for those of you who simply can't get enough of shaving new do's. The difference between the sites is the language of course and some features.

I rang up RFSU and Apoteket and finally Åkestam Holst yesterday to find out why the English language site was closed down.
Jerker Winther, account manager at Åkestam explained: "Well, it wasn't really meant to be out there anyway. We made an English version to show off to people at advertising agencies for award reasons." Award reasons? It's not exactly award season, we're you aiming for any award in particular? "No not like that, you see, we sent to people who might be on juries or that we just wanted to show it to. It wasn't meant to go any further than that. But you know how it is, with anything that is good and freely available on the web, people started sending it around." And you shut it down? Isn't becoming popular the goal here? "Well, we found that it was rather unnecessary for RFSU to get calls about where people in the UK may purchase the products. Since the products are not available in English speaking countries, there's no reason to keep it up." So traffic (as in too much of it) had nothing to do with it?. "No, hell, traffic is free. The English site was just finished with its job."

So for you who miss shaving pussy I can recommend cock-a-doodle where you can doodle cocks instead, created by Poke London.

They're supposed to evoke the fifties feeling but with that font I'm thinking it looks more like 1900's.

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Polar Music Prize - Pink Floyd - Dark side of the moon meets Renée Fleming - print, Sweden

(Sung to the tune of PIL this is not a love song) This is not a Knob Gag!
Both Pink Floyd and Renée Fleming won the Polar Music Prize 2008, this ad announced that and that the public could watch the award ceremony on Channel 4. From Storåkers McCann, Stockholm.

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Dagens Industri - Shoe cleaner / Hotdog man / Pool guy - print, Sweden

Another campaign from Storåkers McCann - and in the current financial climate a very timely one. Here former suits swap places with the pool guy, the hot dog vendor and the shoe shiner. Dagens Industri is a financial paper much like the Fincial Times (remember when I called it the pink paper?).

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Karlson's Klister / UHU glue - Goldfish bowl - print, Sweden

Storåkers McCann did this poster when the Karlssons Klister (UHU) poster campaign was up this spring. Some posters were better than others. Individual credits on this one witheld.

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Telia Photo Backup - Ruined memories - print, Sweden

Storåkers McCann, Stockholm reminds people that they can save their precious digital photo memories in Telia's "Telia Photo Backup" backup system - by showing them ruined photos on adshels. The ruined photos on the adshels were water damaged, burnt, crumpled up and made messy by hand, so each adshel had their own version of misfortune that may happen to printed photographs.

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The World Class Health Academy Surprise Ad

For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

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TV6 - "Big in Japan" applauding poster, Sweden

Le Bureau installed huge speakers atop of the regular street poster sites, which coupled with a motion detector sets the cheering off whenever someone comes close enough to the poster. This is certainly not the first time a poster has carried sound - remember way back in 1998 when a SPA water poster in Amsterdam had the constant fizz of light bubbles emitted from it? Applause seems to a be a trend in Sweden recently when Vällingby and myrorna got together with ad agency Ruth and created clothes donation boxes that cheered you on whenever you donated clothes. Either way, noisy posters are still rare so I'm sure that this will get noticed, and perhaps even attract viewers despite the shows concept where "two ordinary Swedes are sent over to Japan to try and become famous in one month" sounds like utter dreck.

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