Sweden

 
 

Telia Photo Backup - Ruined memories - print, Sweden

Storåkers McCann, Stockholm reminds people that they can save their precious digital photo memories in Telia's "Telia Photo Backup" backup system - by showing them ruined photos on adshels. The ruined photos on the adshels were water damaged, burnt, crumpled up and made messy by hand, so each adshel had their own version of misfortune that may happen to printed photographs.

Commercials: 
Country: 
Ad type: 
 

The World Class Health Academy Surprise Ad

For the launch of World Class new flagship gym in Stockholm, caricature artists were put on strategic places via Le Bureau Stockholm, making free portraits of Saturday strollers. Unsuspectingly they received a personal hand drawn ad with an opening offer and themselves made as fit body builders. World Class gave you the ad that you save, show your friends and put up on your wall.

Commercials: 
Country: 
Ad type: 
 

TV6 - "Big in Japan" applauding poster, Sweden

Le Bureau installed huge speakers atop of the regular street poster sites, which coupled with a motion detector sets the cheering off whenever someone comes close enough to the poster. This is certainly not the first time a poster has carried sound - remember way back in 1998 when a SPA water poster in Amsterdam had the constant fizz of light bubbles emitted from it? Applause seems to a be a trend in Sweden recently when Vällingby and myrorna got together with ad agency Ruth and created clothes donation boxes that cheered you on whenever you donated clothes. Either way, noisy posters are still rare so I'm sure that this will get noticed, and perhaps even attract viewers despite the shows concept where "two ordinary Swedes are sent over to Japan to try and become famous in one month" sounds like utter dreck.

Commercials: 
Country: 
Ad type: 
 

Roygalan - Ralph the Gorilla - print, Sweden

DDB Stockholm's ads get odder, though in this case for Roygalan "a party to celebrate commercials"- and of course they need to mock the multi-award winning Cadbury Gorilla, just like Saatchi did for the Cannes Lions 2008 Showcase in Amsterdam. Looks like Magnus Jakobsson's paternity leave may have inspired him, as the gorilla either drank white russians or just lots of formula. ;) I keed!

Thanks Tim at Adfreak for helping us find our missing link.

Commercials: 
Country: 
Ad type: 
 

Gevalia - Scuba diver - (2008) :40 (Sweden)

Gevalia - Scuba diver - (2008) :40 (Sweden)

In 1985 the tagline "Gevalia.

Country: 
Commercials: 
 

Volkswagen - Clean Engine / Drive cleaner - print, Sweden

DDB Stockholm shows off VW's clean engines. Super clean, eh?

Commercials: 
Country: 
Ad type: 
 

Hästens new ad campaign too sexy for Swedes

Thank goodness we don't use paypal anymore, as they'd likely freak over this new Hästens ad, which looks a lot like the nude Sophie Dahl ad for Opium that got us banned from Paypal many moons ago. Pale nude red headed beauties with hands on their tits seem to freak out a lot of people as Resumé reports that the campaign, which is the most expensive one for Hästens to date, is receiving harsh reviews from the Swedish ad community as it objectifies women. Yes, we are total prudes in the land of nude beaches and free sex. Might be a bit of culture clash going on, as Hästens is a loved Swedish brand, and Barker/DZP is giving our handmade all-natural classic furniture with a 25-year warranty the sexy treatment as if the product had no history or decent selling propositions.

Commercials: 
Country: 
Ad type: 
 

McDonald's - Giant Puzzle - Get your head straight - Stockholm, Outdoor

DDB in Stockhoolm are at it again, this time creating an oversized "push puzzle" outdoor poster that only people who've had a decent amount of coffee can solve. (actually the poster is located inside, at the central train station.)

Commercials: 
Country: 
Ad type: 
 

Hawaiian Tropic Pink Bits - sun in space.

Hawaiian Tropic Pink Bits – Minimize the sun – Maximum Protection is their motto - and you have no idea how much restraint was needed to prevent me from cracking a joke about Pigs in space here. Oh, shoot.

Commercials: 
Country: 
Ad type: 
 

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)

The scenes shot on Kungsgatan in Stockholm feature a transvestite enjoying a night out.

Country: 
Commercials: 

Pages

Top