Sweden

 
 

Nya Moderaterna - Love at work - valfilm 2010

Nya Moderaterna - Love at work - valfilm 2010

(Nya) Moderaterna, the conservative party in Sweden, are promising more jobs as always in the national election. But not just because work pays money, and you can buy food for it, also for all the other values like improved community, social life and personal growth. As in love. The mailmen stop and snog, the passenger flirts with the busdriver, the teenagers hands meet over the fry-grill, and the two gay men eye each other lovingly over the supermarket checkout all day long to the soundtrack of "I Want to know what love is" by Foreigner. The super reads: "Love at work. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

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SocialDemokraterna - Young people want in - Election (2010)

SocialDemokraterna - Young people want in - Election (2010)

Here's the TV commercial for the Social Democrats in Sweden's election 2010. It depicts the business hubub of swapping cards and having meetings, the action in an operating room, the firemen off to quell a fire ...

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LO - Negotiating alone - (2010) :30 (Sweden)

LO - Negotiating alone - (2010) :30 (Sweden)

In this advert for the Swedish Trade Union Confederation (LO), the VO describes how your employer will have all these people on their side when you go to negotiate your salary.

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Jarlsberg - Smaken sitter i hålen

Jarlsberg - Smaken sitter i hålen
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The house nobody wants to live in
The house nobody wants
29 rooms and a kitchen, that nobody wants to live in
Sign pointing to the house
 

Ronald McDonald house - the house that nobody wants to live in.

Like the Centre for Addiction and Mental Health campaign created by Zig, Toronto - the Ronald McDonald House campaign have lifted their style from the real estate ads we see each day. But with a twist. Right now we have 14 families waiting. But nobody wants to move in... their first headline states, alluding to the usual queueing system Swedes endure for housing.

In real estate shop windows you'll find their ad stating "The house nobody wants to live in" begging for your attention. In local spots where "apartment for rent" ads normally appear, their note hangs stating "29 rooms and a kitchen that nobody wants"

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Arvika Festival / Cum to Arvika - (2009)

Arvika Festival / Cum to Arvika - (2009)

Arvika festival tried their darndest, but they weren't allowed to air this film on TV in Sweden. The film shows Caroline Magnerholt, who shot the film herself, saying hello to the camera and the masturbating. The tagline reads "seven months left, start preparing now".

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Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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Wanking dog

Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)

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D&AD Creative Search demo video

D&AD Creative Search demo video

Four students launches D&AD Creative Search as a tool for other students during the D&AD Students Award 2010.
The Internet has a huge role in the everyday life of creatives. We use services such as Google, Wikipedia, YouTube, Twitter, blogs and news sites are something that we use everyday.
It’s very easy to become overwhelmed with information when we perform a simple search on a new subject. This demands more mental activity than necessary in order to sort the results.
D&AD Creative Search sifts through results from the major services we all have daily contact with. You get a simple, flexible, and structured overview of your search.
The results can provide new angles as you see the subject yield images, texts, films and music in the same place.

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Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

Volkswagen / Rolighetsteorin / The Fun theory - Piano - (2009) 1:47 (Sweden)

In this episode of science project as advertising, Volkswagen turned the stairs at Odenplan subway station in to a piano stairs, which emits notes as you step on it. Suddenly it becomes a lot more fun than the old escalator and people used the stairs more often.

http://www.rolighetsteorin.se/en/ Is a site launched by DDB Stockholm for Volkswagen. The idea is that something that is made fun to do, is the easiest way to change people’s behavior for the better.

You know who else has a stair-piano? The Boston Science Museum.

See also the films Recycling and Garbage can

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