Sweden

 
 

Post-it notes remind you to learn to scuba dive

New media? I never heard of anyone spreading their message via post-it notes before - not quite like this anyway. The nutty agency
Miami in Sweden has created a quirky campaign for Swedens scuba diving org website at the URL which translates to "start diving now", a campaign that is run exclusively on post-it notes.
Hand written post-its remind people to start scuba diving. "We are always looking for new ways of communicating, and to increase traffic to the Scuba Diving website the post-its felt natural and spot on." said Gustav Inger from Miami. The scuba site is also handritten on post-it notes, the idea has grown from there.

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RFSU - Chosan Express / Condom ambulance - (2004)

RFSU - Chosan Express / Condom ambulance - (2004)

Here's the story behind the condom-ambulance: Have no fear the condom-mobile is here. Condom mobile? Stupid pharsing, more like condom ambulance. FREE CONDOMS FOR YOUR SEXY-TIMES! Just call to get some.

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Libresse - Moped - (2003) 0:30 (Sweden)

Libresse - Moped - (2003) 0:30 (Sweden)

This girl has a clever way of picking up cute Mod boys - interesting way to make a (feminine) product point, and not one rollerblading girl in sight. Bless!

Super: Absorbs seven times more than you need.

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Kalles Kaviar - Last squeeze - (2003) :30 (Sweden)

Kalles Kaviar - Last squeeze - (2003) :30 (Sweden)

Aaah, Kalles Kaviar - the original Swedish equivalent of peanutbutter - roe in a tube. Like Orange juice it's best consumed before brushing your teeth in the morning...

There are as many ways of squeezing the last drop out of the tube as there are Swedes.

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Inside Brus - Sillen från Tjörn / The herring - (2003) :30 (Sweden)

Inside Brus - Sillen från Tjörn / The herring - (2003) :30 (Sweden)

This ad is basically the Swedish version of Mamai Mia, that's a spicy meatball. Replace Italian accent with blondes, meatballs with herring and the concept works in Scandinavia!

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Festis - Password - (1999) :30 (Sweden)

Festis - Password - (1999) :30 (Sweden)
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Ipren - The Ipren Man - (1999) 0:30 (Sweden)

Ipren - The Ipren Man - (1999) 0:30 (Sweden)

A dry brief brings a hilariously cheesy solution - the Ipren man literally sings his own praises (and probably exactly what was in the brief):

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Diesel - Overcome the end - (1996) :60 (Sweden)

Diesel - Overcome the end - (1996) :60 (Sweden)

It's 1996 and all pants are shiny, even Diesel pants. But this ending isn't what you'd expect...

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Diesel - Magic 55 Keep clothes brighter - (1997) :60 (Sweden)

Diesel - Magic 55 Keep clothes brighter - (1997) :60 (Sweden)

Diesel takes us to Japan and the lovely lady here who will sell us a Magic 55 powder that keep clothes brighter. Because it's 1997 and Japan is cool and even their weird ads are cool so this is now the coolest of cool.

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Diesel - Get Le Look Plus Le Cool - (1996) :60 (Sweden)

Diesel - Get Le Look Plus Le Cool - (1996) :60 (Sweden)

To get the ladies, get le look plus le cool.

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