Sweden

 
 

Guldäggkampanjen 2011 - Golden Egg award print campaign (and part of book) 2011

To create the campaign, and book, for the Golden Egg awards in Sweden, CP&B Europe CD's Gustav Martner engaged some collegues halway across the word the re-judge last years entries.

"It's not just a ploy, it's about searching for if there is an international language of good ideas" says Gustav Martner.

The last image is a new international diploma, given to the winners from last years award after being "re-judged" with the new international jury.

For full story, see CP&B has the Swedish Golden Egg awards re-judged by international jury and have a peek at The Golden Egg website.

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Victoria Milan - Make life alive have an affair - (2010) :30 (Sweden)

Victoria Milan - Make life alive have an affair - (2010) :30 (Sweden)

Tag: Make life alive, have an affair / Victoria Milan
Gör livet levanade, ha en affär.

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Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery

Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery

The winning idea for Volkswagen fun theory award was submitted by Kevin Richardson, USA. His idea: a speed camera lottery - follow the speed limit and have a chance of winning some dosh. Hey, fun!

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Nya Moderaterna - Self-esteem - valfilm 2010

Nya Moderaterna - Self-esteem - valfilm 2010

Once again, the promise is more jobs, and they show small things that boost self esteem, such as your own nametag, a perfectly made cappuccino, as well as large things, such as an entire class of children celebrating you or the construction you're building taking shape.

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Nya Moderaterna - Weekend - valfilm 2010

Nya Moderaterna - Weekend - valfilm 2010

Here's something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids in a car full of camping gear, men are seen dragging the familiar systembolaget* bags home heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it's the weekend.

"Weekend. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

* In Sweden, alcohol can only be bought at special stores called Systembolaget.

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Nya Moderaterna - Love at work - valfilm 2010

Nya Moderaterna - Love at work - valfilm 2010

(Nya) Moderaterna, the conservative party in Sweden, are promising more jobs as always in the national election. But not just because work pays money, and you can buy food for it, also for all the other values like improved community, social life and personal growth. As in love. The mailmen stop and snog, the passenger flirts with the busdriver, the teenagers hands meet over the fry-grill, and the two gay men eye each other lovingly over the supermarket checkout all day long to the soundtrack of "I Want to know what love is" by Foreigner. The super reads: "Love at work. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

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SocialDemokraterna - Young people want in - Election (2010)

SocialDemokraterna - Young people want in - Election (2010)

Here's the TV commercial for the Social Democrats in Sweden's election 2010. It depicts the business hubub of swapping cards and having meetings, the action in an operating room, the firemen off to quell a fire ...

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LO - Negotiating alone - (2010) :30 (Sweden)

LO - Negotiating alone - (2010) :30 (Sweden)

In this advert for the Swedish Trade Union Confederation (LO), the VO describes how your employer will have all these people on their side when you go to negotiate your salary.

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Jarlsberg - Smaken sitter i hålen

Jarlsberg - Smaken sitter i hålen
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The house nobody wants to live in
The house nobody wants
29 rooms and a kitchen, that nobody wants to live in
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Ronald McDonald house - the house that nobody wants to live in.

Like the Centre for Addiction and Mental Health campaign created by Zig, Toronto - the Ronald McDonald House campaign have lifted their style from the real estate ads we see each day. But with a twist. Right now we have 14 families waiting. But nobody wants to move in... their first headline states, alluding to the usual queueing system Swedes endure for housing.

In real estate shop windows you'll find their ad stating "The house nobody wants to live in" begging for your attention. In local spots where "apartment for rent" ads normally appear, their note hangs stating "29 rooms and a kitchen that nobody wants"

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