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Switzerland

 
 

MINI - Parachute / The fastest MINI ever - billboard, Switzerland

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.

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Smart Car - Slim poster / billboard between billboards - Switzerland

Jung von Matt, Zurich, show off the Smart cars biggest asset (hehe). The wee thing can park pretty much anywhere.
Copywriter, Sergio Penzo and Art Director Hisham Kharma are the team responsible for this billboard-squeeze. Neat that they got it in between two of the biggest car brands today as well.

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MINI Cooper S - Courage - print, Switzerland

Mini. Not for arachnophiliacs I guess. :))

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MINI Cooper S - Soapbox - print, Switzerland

A new mini ad running in Switzerland from Lowe, Zurich.

Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.

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Mebucaine - Battlefield - Press and Outdoor, Switzerland

Mebucaine - Battlefield, there's a war in your mouth.

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United Planet - Donate yourself DM, Switzerland

United Planet, a not for profit organisation asks people to donate themselves to help out rather than send monetary donations - created by Saatchi & Saatchi Simko Geneva.

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Lürzers Archive takes their hat off to Paul Arden. - Switzerland

The advertising world lost a giant when Paul Arden passed away.

 

Lürzer's Archive tips their hat to the man who influenced so many. Kudos.

It's not how good you were, it's how good you made us want to be

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Carlsberg Lite - Fitness studio / gym - (2008) : 30 (Switzerland)

Carlsberg Lite - Fitness studio / gym - (2008) : 30 (Switzerland)

If Carlsberg ran fitness studios, they'd have gratuitous boobs.

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Amnesty International Ads Show What's Happening

Amnesty International in Switzerland broke a new outdoor campaign May 29th that was created by Walker Werbeagentur Zuerich. The campaign uses the tagline "It's not happening here but it's happening now", in various languages, from French to German. Using the transparent billboards, the campaign aims to show people what is going on in the world, even if it's not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.

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Switzerland Tourism - Football widows - (2006) 0:35 (Switzerland)

Switzerland Tourism - Football widows - (2006) 0:35 (Switzerland)

Handsome shirtless men.

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