VICTORINOX pocket knife, farmer field advertising

This illustration of a Victorinox pocket knife, covering an area of about 22,000 m² replaced the grain, corn or rapeseed that normally would have grown there and acted as a giant billboard for Victorinox in both the summer of 2008 and the summer of 2009. The field was located under Zurich Airport’s approach corridor near Stadel, Canton Zurich.


o.b. Tampons - Dracula - print, Switzerland

Seeing this, I wonder why I haven't seen it before, honestly. Girls like vampires, right? Yeah! Girls use tampons! Tampons gather blood, man the ad is obvious. ;)

Larger image here (as if you'd need a closeup)


MINI Switzerland - Weekend trips - Outdoor, Switzerland

From Draftfcb/Lowe Group, Zurich, Switzerland we get this poster campaign. Win 1 MINI for 1 Weekend round trip to different cities including Vienna, Paris, venice and more. "And don’t forget to come back."


Alcoholics Anonymous - Tunnel - print

The light at the end of the bottle, as envisioned by Draftfcb/Lowe Group, Zurich, Switzerland. Quite the stylistic ad for a support group. Shot from the inside of the bottle, it reminds those afflicted there's a way out.


Burn Energy Drink - Missing letters - posters, Switzerland

These posters from ask "are you bad enough?" and I realize that I'm not, because I filled the missing letters in to read Dock, Boots and Luck - so my head is still firmly at the shoe-sale in the harbor where I scored some seven inch heel fake fur cuff designer boots for like no money. Lets see if you do better.


Lamisil gel - Bracelet, Earring, Watch - print, Switzerland

Saatchi & Saatchi Switzerland encourage you to treat your feet.


MINI - Parachute / The fastest MINI ever - billboard, Switzerland

In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.


Smart Car - Slim poster / billboard between billboards - Switzerland

Jung von Matt, Zurich, show off the Smart cars biggest asset (hehe). The wee thing can park pretty much anywhere.
Copywriter, Sergio Penzo and Art Director Hisham Kharma are the team responsible for this billboard-squeeze. Neat that they got it in between two of the biggest car brands today as well.


MINI Cooper S - Courage - print, Switzerland

Mini. Not for arachnophiliacs I guess. :))


MINI Cooper S - Soapbox - print, Switzerland

A new mini ad running in Switzerland from Lowe, Zurich.

Advertised brand: MINI Cooper S
Advert title: Soapbox car
Headline and copy text (in English): Soapbox car fun with 175 hp.