Switzerland

 
 

Amnesty International Ads Show What's Happening

Amnesty International in Switzerland broke a new outdoor campaign May 29th that was created by Walker Werbeagentur Zuerich. The campaign uses the tagline "It's not happening here but it's happening now", in various languages, from French to German. Using the transparent billboards, the campaign aims to show people what is going on in the world, even if it's not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.

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Swiss Air field art advertising as seen from airplane

Swiss Air field art advertising, just like the Douwe Egberts Coffee field near Schipol airport, this ad speaks exclusively to people in airplanes high above the field. Spotted near München airport in 1998 and crafted by a german company called "Artfield". It's very clever. This first picture was taken in May, by August of 1998 it looked a bit more yellow.

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