Let's caffé had a bit of an image problem, like most kwik-e-marts, it had food, lollipops, magazines and.... elaborate coffee machines. And like most non-cafés, it had a hard time getting people to think of their vending machine style coffee as good, even if it is. So, to encourage people to try it they used the fact that they don't have a snooty tattooed barista fixing that latte, because no matter how good a human is with the foam, he can't print a picture. The machine can though. Customers snapped selfies and had them 'printed' on their coffee with chocolate powder. Many people shared their latte-shots on facebook and everywhere else, thereby alerting their stalkers to their new coffee-hangout, and spreading the word that Let's caffé has coffee.
Ha! We pan through a Tae Kwan Do / Kung Fu training gym whilst the asian music tics, tocs and is pierced by sudden shouts. We assume someone is karate-chopping a plank, or similar... but wait.... Does it sound like he's yelling... water?
Cute, Leo Burnett Taiwan. Very cute. It'll place somewhere in Cannes mainly because everyone else is jealous they can't do a simple idea like this for McDonald's.
Forget selling banks with the "for all your roast beef needs" tired old phrases, in Taiwan they'll tug at your heartstrings hard to convince you that their bank is the right choice. Because what is banking? It's saving money for a rainy day, borrowing money for something you need, and in this case it's for that last epic motorcycle road trip across Taiwan, just so you can hang with the gang at beach like you did so long ago.
Edit: I posted this under "Thailand" at first, when the agency credits reads "Taiwan". Man, I need coffee. My bad!
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