Taiwan

 
 

Let's caffé - The Café Latte photo printer - case study (2013)

Let's caffé had a bit of an image problem, like most kwik-e-marts, it had food, lollipops, magazines and.... elaborate coffee machines. And like most non-cafés, it had a hard time getting people to think of their vending machine style coffee as good, even if it is. So, to encourage people to try it they used the fact that they don't have a snooty tattooed barista fixing that latte, because no matter how good a human is with the foam, he can't print a picture. The machine can though. Customers snapped selfies and had them 'printed' on their coffee with chocolate powder. Many people shared their latte-shots on facebook and everywhere else, thereby alerting their stalkers to their new coffee-hangout, and spreading the word that Let's caffé has coffee.

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McDonalds - Spicy Chicken Wings / Kung-fu Water- (2013) :60 (Taiwan)

Ha! We pan through a Tae Kwan Do / Kung Fu training gym whilst the asian music tics, tocs and is pierced by sudden shouts. We assume someone is karate-chopping a plank, or similar...

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TC Bank - Dream Rangers - (2011) 3:00 (Taiwan)

Forget selling banks with the "for all your roast beef needs" tired old phrases, in Taiwan they'll tug at your heartstrings hard to convince you that their bank is the right choice.

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