Thailand

 
 

Thai Life Insurance - Unsung Hero - (2014) 3:00 (Thailand)

Thai Life Insurance - Unsung Hero - (2014) 3:00 (Thailand)

โฆษณาไทยประกันชีวิต - Adland readers know the drill, if it's a Thai ad you'll need the kleenex ready. In this ad, selling life insurance, we meet the unsung hero.

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Electrolux "Power" (2013) 2:00 (Thailand)

To launch Electrolux's UltraCaptic powerful vacuum Saatchi and Saatchi Thailand teamed up with Thai artist Chalit Nakpawan to create a piece of art from dirt.

The artwork is called "Power," and highlights a feature of the vacuum that compresses dust and dirt into a neat little pod that doesn't allow the dust to escape.

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TrueMove H - Giving / Thieving boy & Doctor - (2013) 3:00 (Thailand)

Bring out the kleenex! It's an epic Thai ad again, and as you all know they're either total tearjerkers or surreal humor. This one is the former, so brace yourself. The karma-story told here spans 30 years, and many many tears, ending on the tagline "giving is the best communication".

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Ikea: Luem Aeb/Forget to Keep Hidden (2012) :20 (Thailand)

Here's the Thai Ikea ad that made the Thai LGBT's hit list.

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Thai Health Promotion Foundation - Smoking Kid - guerilla (2012) Thailand

Ogilvy were tasked with the issue of reminding adult smokers that smoking is like , bad for you mmm'kay? Adult smokers tend to puff away on the cancer-sticks and ignore that, but when a kid asks them for a light they turn into surgeon general mouthpieces even listing statistics while telling the kids it's bad for you.

This little idea, sending these kids out to smokers ask for a light, is brilliant. It's a good insight, because as a former chain-smoker who knows that you need to have something as powerful as nicotine to help you out of its clutches, it's for the kids / the future, that we can quit.
(In my case, specifically one little kid who is chock-full of awesome. Momma loves you sugarplum.)

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Thai Life Insurance - Silence of Love - (2011) 3:00 (Thailand)

Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.

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TMB - the story of Panyee FC - (2011) 5:15

This five minute short film tells the true story of how Koh Panyee, Thailand, built their own floating football field in 1986, and established one of the best footballs teams in the country.

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A book - A novel new way to advertise on queueing number slips.

"A Book" is a Thai publishing house, that wanted to advertise when people were waiting, which is a great time to read a short story or nibble a little on a good book. They printed short stories on queueing tickets. They allowed people to attach short stories to their "I'll be late" text messages, anyone who was late could txt a number with the phonenumbers of their friends waiting for them, and they would receive a text message with a short story to occupy them while they waited. They also had "A Book" placemats in restaurants that people could read while waiting for their meal to arrive. Fast food eaters weren't left out, they had "A Book" line stickers, so one could read a novel while queueing up to order.

In short, time to kill? Read a book.

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Dentyne Ice - Squid - (2009) :30 (Thailand)

McCann Worldgroup Bangkok discover that Dentyne Ice can get rid of that giant squid in the room.

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Thai Life Insurance - Melody of Life - (2009) 3:00 (Thailand)

Todays tearjerker is the ad that won Spikes Asia TV/Cinema Grand Prix this year. It tells the story of a woman, who adopted unwanted children off the streets and is now dying of cancer.

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