The opening shots of blue bow windows in the traditional Tunisian architecture as the music swells sets the beauty shot standard in this ad. As a young girl runs up the cobble stone steps, she turns to the sea and makes a gesture to her heart.
Please sit through the monotone voice over, for it leads to a twist in the end phrasing that you may not expect.
Here's one way to sell a mobile on the thinness. Add an insert showing the thin side view to a magazine.
3SG/BBDO Tunisia have created this app for Samsung Tunisia in collaboration with Tunisian Alzheimer Association, enlisting the skills of geriatricians and phone technicians to help patients and make life a little easier for all.
If you are are nearsighted your eyes can play tricks on you.
Ok, fine. I get that. But here's what I don't get. While depicting possible kidnapping scenarios, Mafia-filled restaurants and saunas with leering dudes in them... What exactly are you saying about your client, Laboratoires SIVO, products and services? That's right, nothing. Nothing at all. Everyone who is nearsighted has this issue, and all you're really saying is that your client sells glasses, which I'm sure they can't be the only ones in Tunisia who do.
So yeah, nearsighted people without glasses and active imaginations see Hollywood-style action scenes where there isn't any. Got it.
تصويرة بن علي رجعت في حلق الوادي
This. People, this is why I wanted to get into advertising. It's not the media chosen, it's the idea, it's the message, it's the spread, and here it all comes together beautifully.
Tunisiana & JWT Tunisia get into hot water for plagiarizing Manosky's visual style and gym-floor animation idea.