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The Macular Society "Gloria's Mac" (2016) 1:36 (UK)

The Macular Society "Gloria's Mac" (2016) 1:36 (UK)

Aardman Animations created this ad for the Macular Society, soliciting donations to help find a cure for macular degeneration and other eyesight related issues. As everything Aardman does, it's charming and lovely, even if the subject matter is not.

 

Birds Eye Breakfast Waffles - #WafflyVersatile (2016= :20 (UK)

Birds Eye Breakfast Waffles - #WafflyVersatile (2016= :20 (UK)

Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle.

 

Purdey’s - Idris Elba + Purdey’s Present: #ThriveOn - (2016) 2:37 (UK)

Purdey’s - Idris Elba + Purdey’s Present: #ThriveOn - (2016) 2:37 (UK)

Last week at D&AD Festival, I was lucky enough to attend a lecture called “Storytelling in an attention deficit world” by Gaston Legorburu, the Chief Creative Strategist for Publicis.Sapient

 

Harvey Nichols features 100 year-old model in ad to run in Vogue

This years June issue of Vogue, will celebrate the iconic fashion mag’s 100th birthday. So Harvey Nichols created an ad with Bo Gilbert, who was born in 1916, as their main muse. And she looks fantastic.

Commercials: 
 

Martini - Play with time - (2016) :60 (UK)

Martini - Play with time - (2016) :60 (UK)

"I was born the richest man in the world" says the VO as the ad begins, but fret not, this isn't a tired interesting man clone.

 

Boots "No7 Lift & Luminate with Alessandra Ferri" (2016) 1:03 (UK)

Boots "No7 Lift & Luminate with Alessandra Ferri" (2016) 1:03 (UK)

World class ballet dancer Alessandra Ferri, was the youngest ever Principal dancer for The Royal Ballet, and is still dancing at 52. To celebrate this look young at any age motif, this spot features Ferri dancing, literally, with a 25 year old version of herself.

 

Magnum Double - Release the Beast - (2016) (UK)

Magnum Double - Release the Beast - (2016) (UK)

In "Release the beast" the famous bite-sound of a Magnum ice cream, releases the women's spirit animals. The women are quite happy with life as chocolate eating felines, eagles and polar bears.

 

Safestore"The Slot Car Collector" (2016) 1:42 (UK)

Safestore"The Slot Car Collector" (2016) 1:42 (UK)

Fun story about a bloke named Colin Hughes. IT employee, husband, dad and collector. He, like really collects them, and is unabashedly geeky about it. He's got over 1,200 scalextric cars. I love this guy.

 

IKEA - Wonderful Life / #WonderfulEveryday (2016) :90 (UK)

IKEA - Wonderful Life / #WonderfulEveryday (2016) :90 (UK)

IKEA shows us the little things in life are the big things, as we follow this couple through what seems like multiple lifetimes.

 

Clean Space "Light The Way" (2016) :50 (UK)

Clean Space "Light The Way" (2016) :50 (UK)

Air pollution is a big global threat to our health. Clean Space is an app that lets you know where the most polluted areas are so you can take the cleanest route? Neat idea.

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