Not since EDS "herding cats" and Ikea cats have we seen this many cats in a commercial, though most of these are cgi-trickery from The Mill. These are here because a man so thrilled he saved money on car insurance feels like he could run with bulls in Pamplona, or maybe squirrels, but lacking those he asks his cat to join him.
To showcase Christopher Raeburn’s SS14 Menswear collection, director and concept creator Ryan Hopkinson married technology to style. The end result is a visually arresting video of Christopher's collection shot in bullet time using the Sony Xperia Z smartphone.
A seriously extreme amount of effort went in to make this film look this cool.
The Scotland agency Story are insane. I'll just say it. They cooked up a nutty idea to outfit a tractor with a dragster engine, to advertise Ardbeg Whisky. And then they raced an F1 with it.
Putting aside the whole "why advertise a whisky brand by showing someone operating heavy machinery" conundrum, I kind of want to see this tractor. Scratch that: I kind of want to own it.
In this day and age it's really rather sad how original ideas are neglected in favor of running this old twist once again. The reality telly RSPCA/Social service-workers save Marmite jars that have ended up in the way back of the pantry, to re-home them with families that won't neglect them. Aw.
It's really quite well executed... and just like with Marmite, you'll either love or hate the idea.
First out with their ad to congratulate the royal couple for the birth of the royal baby in the UK is Carling with this "Decorators" ad. I was spying on the ad agencies with that tweet, people have been running around frantic ever since "It's a boy" was announced.
Zigging to the zag, Carling made the punchline not royally blue.
Pepsi wants you to Live For Now. So they got English magician Steven Frayne, better known as Dynamo, to levitate next to a double decker bus that was branded with Pepsi Max: #LiveForNow. And just in case you weren't aware, it also ends with Dynamo drinking the beverage, too.
Over-branding aside, apparently onlookers were still excited to witness it. Or at least the ones carefully edited into the case study.
And while a good magician never reveals his secrets, if it's anything like this similar trick done by a german performance artist, we already have a good idea how he did it.
Blinkbox celebrated the launch of 'Game of Thrones Season 3' on blinkbox with a 40-foot long dragon skull they smuggled on to the Jurassic Coast in Dorset in the middle of the night. You might wonder how peoples surprised reactions advertises blinkbox, but then my dear you have forgotten 'earned media' and how the 'traditional' agencies ate up the PR awards in Cannes this year. It's all about generating chatter.
Seeing as it doesn't seem to weigh much, I'm surprised no one nicked it!
Oh Johnnie Walker, I get it, I really do. You're the drink of the progressive. The drink of the successful. The drink of the hard working exceptional and discerning. And apparently you are now the drink of the teetotalist kung fu masters! See how that doesn't really work there? Bruce Lee is a legend resurrected for ads many times before, though the CGI in this one is in the class of the Galaxy Audrey Hepburn ad, ie quite good but still strange. We've seen Bruce Lee in ads before, he spoke about being water in a Spanish ad for BMW that ended with 'be the road'.
The phone rings. Our heroine, clad in an impeccable but so very see-through robe, answers it. There's nobody there. So begins this surral horror-pastiche where the call is indeed coming from inside the house, and it's placed by seductive S&M stalkers all dressed in the latest fetish that Agent Provocateur has to offer.
There's chains, leather, pleather, lace and even bare breasts as they stalk through the house and I hate myself for associating the lighting to the human centipede (gaah!). Finally our flower-laced heroine succumbs and becomes the silver lamé leader of the S&M pack. So surreal. Stop drooling.
River Island Design Forum is a unique form that showcases up and coming designers in the fashion industry.
This "Fashion film," from River Island introduces its first ever menswear collection (courtesy of Tom Lipop) by making clothing the last form of self-identity in an otherwise post-apocalyptic world.
To which I say, if you're the last dude on earth, you've got more important things to consider beyond whether or not your pea coat matches your handkerchief.
Sean Metelerkamp from Fly On The Wall has just released this director’s cut of Double Helix, a teaser for Lowe & Partners’ "What The Future Looks Like" Cannes Lions Creative Masterclass that was yesterday.
The future looks like smokey forest meteorite-crash site with alien being snogging your wife. Gotcha!
"Sooo, what's going on with you and Darren?" "Nofin, keep yer nose out!"
You know, I might actually understand the the AAAAAARRRGGH more than the girls regular conversation. Scary.
Aired first on Britain's Got Talent 2013, this marks the return of the Tango adverts. You recall the banned 90s Tango slap, the apple seduction call at the office, the naughty call at night. Yep, Tango is back and it's weird as it should be.
Continuing with Oreo's quest to be the most social brand who borrows the most interest, this print ad announces Oreo is opening its first U.K. factory in Sheffield. The ad takes the usual non-committal we-love-everyone stance by proudly supporting both Sheffield Wednesday and Sheffield United, and basically anything Sheffield. Borrowed interest aside, it's nice to see Sheffield got some new job opportunities.
Corner-posters? Billboards that use an angle? Oh hells yes we've seen this before. The idea here is to convey that car takes corners well. Despite there being no car seen, so at least that's new.
Vaguely reminiscent of The Ministry of Silly Walks this spot reminds us that our legs want to walk. Especially if the journey is short. Love the strange 70's cinematography here.
Aw, shucks, here's two happy lads playing the day away. There's footie, there's talks about girls. There's reenactments of Star Wars scenes including a death trottle complete with "Luke, I am your father" which is a nice subtle nod to the coming twist. The one boy is a little protective over the other one, and as the day winds down, he helps his mate who fell asleep in the couch, taking his shoes off and carrying him upstairs to tuck him into bed.
"It's good to be a dad. It's better to be a friend."
The ad premieres on ITV1's Britain's Got Talent over the bank holiday weekend.
Take on part Billy Joel spoof and two parts dreadful stock photo searches, mash it together and you'll have a tune mocking every cliché there is. It could have used a few more women laughing at salad, and perhaps some women struggling drinking water, but you'll still want to blow up the nearest stock photo library after watching this. Creatives hate being forced to use stock, so here's the tune you can hum when you have to!
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