Alignment marketing is dangerous. One minute you're selling a coffee table, the next you're selling the chance to connect with your estranged teenage son. That's not just a coffee table, you see.
This ad is currently on air all over Europe, and features the artists Royal Blood "figure it out". It shows the innovation timeline of Samsung phones in a nicely art directed retro twist.
The "we listen" campaign uses a simple old trick, where certain words are highlighted to reveal the hidden message, and combined with the portraits of peoples backs it make you realize how importa