United Kingdom

 
 

Hovis bread - Uphill - (1973) 0:35 (UK)

Hovis bread - Uphill - (1973) 0:35 (UK)

A young lad works hard for his Hovis

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Pepsi - The kind of girl I could talk to - (1972) :30 (UK)

Pepsi - The kind of girl I could talk to - (1972) :30 (UK)

Tagline: Lip smackin - thirst quenchin - ace tastin - motivatin - good buzzin - cool talkin - high walkin - fast livin - ever givin - cool fizzin PEPSI

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Lucozade - One up, One still in bed - (1972) :30 (UK)

Lucozade - One up, One still in bed - (1972) :30 (UK)

One up, one still in bed. This was before Ogilvy changed the marketing strategy, from selling the drink as help for convalescents, to turning it into an energy drink. All I know is; it cures hangovers.

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Benson and Hedges - Border exchange - (1972) 0:55 (UK)

Benson and Hedges - Border exchange - (1972) 0:55 (UK)

The dramatic exchange. What's in the case?

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Unigate Milkman - Now delivers bread - Television 1971, UK

In 1971 I’d just started at BMP as a junior copywriter. Unigate wanted to tell housewives that
their milkmen now delivered bread. I’d just come back from four years at art school, and working, in New York. And I loved everything that made England different.
One of those things was Benny Hill’s record “Ernie The Milkman”. It was at number one in the charts. That couldn’t happen anywhere else.

The story of a milkman told as if it was a gunfight between cowboys. It was very well written, very
quirky, using language that no one outside the UK would understand. I loved it and it seemed a natural fit with Unigate.

It was my first ever commercial. When it ran I had a party at my flat, with all my mates from East London, to watch it.

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Cresta - Bear does Elvis / Teddy Bear - (1970) :30

Cresta - Bear does Elvis / Teddy Bear  - (1970) :30

It's frothy man!

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Cresta - Bear goes ice skating - (1970) :30

Cresta - Bear goes ice skating  - (1970) :30

The Cresta bear tells us why he left the north pole. They don't have frothy, man.

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Cresta - Bear meets Blackcurrant - (1970) :30

Cresta - Bear meets Blackcurrant - (1970) :30

Inspired by Jack Nicholseons reactions in easy rider, the Cresta bear reacts to Blackcurrent. He treckons "It's okay", before the "It's frothy, man" tagline comes.

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Egg - Wedding Day - (1964) :30 (UK)

Egg - Wedding Day - (1964) :30 (UK)

The wedding day scenario has to be the oldest on in advertising, here we have the bride to be eating her really important egg breakfast. Egg. Every day. In fact, the Egg Marketing Board in the 1960s think you should have eggs on your wedding day. So there.

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