In the UK right now a bunch of students will be worried about their AS- and A-level results. Regardless of how well they d, research shows over a third of them have no idea what they want to do when they leave school or university.
Every so often I'm a sucker for fashion advertising. And this amazingly bougie piece for Ted Baker is fantastic. The storytelling is so simple and it is shot so beautifully in London’s Natural History Museum.
A couple of months ago I was working on a brief for a financial company which seemed intrinsically and fundamentally boring. The client briefed us pretty tight; everything had to be about professionalism. Professionalism was the word of the day.
Next time you're in London and you see an ad at a bush shelter for Bahio coffee and think "Ah this ad sucks," don't worry about it. It will probably change tomorrow.M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves the ads depending on your reaction to it.