United Kingdom

 
 

Lynx - Two's Company - (2005) Print (UK)

This Lynx newspaper ad ran in the Daily Telegraph at the end of November.

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Virgin viral game - spot the band names.

Virgin has a contest to promote their new online digital music service - see Virgin game at Heavy.com for the ad, which - ironically - has an ad running before it. Ground Zero created the ad which has no less than 74 band names hidden in it. Yes, seventy-four. I think I spotted five so far. Augh! This is tough!

To save you the trouble of loading it over at at heavy.com, just read more to see the ad without the virtual magnifying glass right here.

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RAC - Car Exercises /Pigeon (Print-Newspaper) UK

The RAC has a new advertising campaign running in national UK newspapers. There are two executions, spread over double pages using full color. The ads provide advice on motoring, from exercises to avoid stiffness on long drives to the toxic nature of bird poo.

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Green & Black's topical ads

Green & Black's has run two topical ads in UK newspapers. The Halloween ad ran today and the "Darker" ad ran on Friday, tying into Daylight Savings.

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Thornton likes Yakult's campaign

The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."

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Guinea Pig Tested

An odd newspaper ad by Mother London for Egg. Online the campaign continues with the site Egg research lab.

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Starbucks newspaper ad plays off placement

Starbucks ran this ad in The Times in the UK on the paper's puzzle page.

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Andrex ad causes stink but avoids bannage

The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.

See more for one of the newspaper ads.

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Greenpeace points finger at Ford

An ad that ran on Wednesday for Greenpeace in UK newspapers takes a well aimed stab at Ford.

With gas-guzzling 4x4s, the Kyoto Agreement (or lack thereof), reducing carbon emissions etc. are all hot-topics in the national press at the moment.

Activists Greenpeace make excellent use of their (donated) space to raise their point about the damage of "fashion" versus environmental issues.

Using the famous, iconic Model T Ford attracts the reader's eye, and the expansive use of white space, helps focus the reader on the key points.

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Rubbish ads for the ASA

The Advertising Standards Authority (ASA) in the UK has begun an awareness campaign aimed at consumers to inform them of who to complain to about bad ads.

Today the campaign breaks with TV, banner ads, posters and print. The ads were developed by Columns Design and director Michael Keillor.

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