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Samsung billboard creates audiovisual drama for GS4

To showcase the GS4, Samsung installed to giant digital screens on the London IMAX to highlight its Drama Shot feature. It's the first of three "never before done" out of home installations, each highlighting a different feature of the phone.

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Ardbeg "Hot rod Tractor" (2013) 2:00 (UK)

The Scotland agency Story are insane. I'll just say it. They cooked up a nutty idea to outfit a tractor with a dragster engine, to advertise Ardbeg Whisky. And then they raced an F1 with it.

Putting aside the whole "why advertise a whisky brand by showing someone operating heavy machinery" conundrum, I kind of want to see this tractor. Scratch that: I kind of want to own it.

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Marmite - Neglect - (2013)

In this day and age it's really rather sad how original ideas are neglected in favor of running this old twist once again.

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Carling - 'Decorator' / It's a Boy - (2013) :60 (UK)

First out with their ad to congratulate the royal couple for the birth of the royal baby in the UK is Carling with this "Decorators" ad.

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Pepsi Max "Live for now" (2013) 2:50 (UK)

Pepsi wants you to Live For Now. So they got English magician Steven Frayne, better known as Dynamo, to levitate next to a double decker bus that was branded with Pepsi Max: #LiveForNow. And just in case you weren't aware, it also ends with Dynamo drinking the beverage, too.

Over-branding aside, apparently onlookers were still excited to witness it. Or at least the ones carefully edited into the case study.

And while a good magician never reveals his secrets, if it's anything like this similar trick done by a german performance artist, we already have a good idea how he did it.

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blinkbox - The Making of the Dragon Skull / Dorset Dragon - (2013) UK

Blinkbox celebrated the launch of 'Game of Thrones Season 3' on blinkbox with a 40-foot long dragon skull they smuggled on to the Jurassic Coast in Dorset in the middle of the night.

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Johnnie Walker Blue Label - Bruce Lee / Hail to the Game Changers (2013)

Oh Johnnie Walker, I get it, I really do. You're the drink of the progressive. The drink of the successful. The drink of the hard working exceptional and discerning. And apparently you are now the drink of the teetotalist kung fu masters! See how that doesn't really work there? Bruce Lee is a legend resurrected for ads many times before, though the CGI in this one is in the class of the Galaxy Audrey Hepburn ad, ie quite good but still strange. We've seen Bruce Lee in ads before, he spoke about being water in a Spanish ad for BMW that ended with 'be the road'.

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Agent Provocateur - Fleurs de Mal - (2013) 2:00

The phone rings. Our heroine, clad in an impeccable but so very see-through robe, answers it. There's nobody there. So begins this surral horror-pastiche where the call is indeed coming from inside the house, and it's placed by seductive S&M stalkers all dressed in the latest fetish that Agent Provocateur has to offer.

There's chains, leather, pleather, lace and even bare breasts as they stalk through the house and I hate myself for associating the lighting to the human centipede (gaah!). Finally our flower-laced heroine succumbs and becomes the silver lamé leader of the S&M pack. So surreal. Stop drooling.

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River Island Design Forum "Tom Lipop Full Film" (2013) 8:40 (UK)

River Island Design Forum is a unique form that showcases up and coming designers in the fashion industry.

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Double Helix - What The Future Looks Like Cannes Lions Creative Masterclass teaser - (2013)

Sean Metelerkamp from Fly On The Wall has just released this director’s cut of Double Helix, a teaser for Lowe & Partners’ "What The Future Looks Like" Cannes Lions Creative Mastercl

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