United Kingdom

 
 

Homebase - Life Improvement - (2016) :60 (UK)

Homebase - Life Improvement - (2016) :60 (UK)

Alignment marketing is dangerous. One minute you're selling a coffee table, the next you're selling the chance to connect with your estranged teenage son. That's not just a coffee table, you see. That's the coffee table.

 

Gocompare.com "Cello" (2016) :30 (UK)

Gocompare.com "Cello" (2016) :30 (UK)

I'm not sure why two cellists are talking about Gocompare.com, but this ad reminds me of the pre dot-com bubble burst hey day.

 

Samsung - Unpacking Samsung (2016) :90 (UK)

Samsung - Unpacking Samsung (2016) :90 (UK)

This ad is currently on air all over Europe, and features the artists Royal Blood "figure it out". It shows the innovation timeline of Samsung phones in a nicely art directed retro twist.

 

The Samaritans - ‘We Listen’ - print, UK

The "we listen" campaign uses a simple old trick, where certain words are highlighted to reveal the hidden message, and combined with the portraits of peoples backs it make you realize how important the Samaritans are. They listen, and in many cases they are the only people some can turn to.

Commercials: 
 

Plan UK "What do girls really learn at school" (2016) 1:30 (UK)

Plan UK "What do girls really learn at school" (2016) 1:30 (UK)

Every girl has the right to live without fear from school-related gender-based violence. See also last years Learn Without Fear.

 

HOBBS wants you to make an understatement

Blend in. Literally. With the walls. This is the fashion line for people who don't want to stand out. These ads convey that a little too well.

Commercials: 
 

Zurich Insurance Group "A true love story" (2016) 1:39 (UK)

Zurich Insurance Group "A true love story" (2016) 1:39 (UK)

Married for 72 years, this charming couple travel back to where it all started, and look forward to another 72 years together. Matilde and Paco are a treat.

 

British Pregnancy Advisory Service (BPAS) - On the Shoulders of Giants - (2016) 2:30 (UK)

British Pregnancy Advisory Service (BPAS) - On the Shoulders of Giants - (2016) 2:30 (UK)

This was submitted by a viral seeding company, who claimed it was shot in one take, yet I see there's edits.

 

Cow & Gate "Super Yummies" (2015) 1:00 (UK)

Cow & Gate "Super Yummies" (2015) 1:00 (UK)

Nick Frost drops a rhyme-fest for Cow & Gate's Super Yummies, a UK brand of kids snacks featuring everything from bread sticks to dried fruits. Very cute.

 

NHS Organ Donation - Better left unsaid #ShareTheLove (2016) :60 (UK)

NHS Organ Donation - Better left unsaid #ShareTheLove (2016) :60 (UK)

Have no date for Valentines day? Aw, cheer up, you could have a bad date for Valentines day and that's much worse. Here's a pot-pourri of things better left unsaid on a date. Props for the delivery of the mussels line.

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