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Bodyform Responds - The Truth, Richard - (2012) 1:45 (UK)

Bodyform Responds - The Truth, Richard - (2012) 1:45 (UK)

Bodyform (pretend) CEO Caroline Williams responds here to Richards post on the Bodyform Facebook page, noting "you forgot horse riding, Richard". There's blue water, a plate of red jello at the mention of crimson tide, and a fart that deflates Richard's old joke about feminine hygiene products ability to allow ladies to swim, ride horses and wear white pants after labour day beautifully. If Bodyform had a CEO, I really wish she would be like Caroline Williams. This is how you do digital and social media, my friends.

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Oreo - Cheer up your lunch box - (2012)

Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs that are ideal for lunchboxes*.

“The Snack Packs are a simple way for mothers to bring a moment of fun to their loved ones even when they’re not around,” said Toby Bevans, senior brand manager for Oreo UK.

The TV campaign develops the family scenarios first seen at the beginning of the year. As the central character attempts to pilfer one of his child’s prized Oreo biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.

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Audi A6 - Click / Split second - (2012) :30 (UK)

Audi A6 - Click / Split second - (2012) :30 (UK)

Audi UK recently launched a major multi-million advertising campaign, created by BBH in collaboration with production by B-Reel, for the new A6 range that ran during England's first match at Euro 2012. A striking film - which highlights the A6 bi-turbo diesel's amazing ability to make 2,000 automatic decisions per second to assist the driver - premiered on ITV1 and ITV1HD during the England versus France game last Monday, June 12, 2012.

The slot, which is one of the most prestigious of the year, is the first of a fully integrated multi-platform campaign which will run until September.

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies.

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Graham Fink with shedloads of awards
John Hegarty - with Paul Smith suit!
Lord Bell
Justin Tindall
Johnny Hornby
Jeremy Bullmore
 

the IPA made Adland Lego figures, collect them all!

Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.

The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.

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Teaser
 

TBWA launch Nissan’s new strategy with new Nissan JUKE campaign

The press work unveils an art installation of the Nissan JUKE, formed by adventure sport equipment that inspired the Nissan JUKE design. A Behind the Scene content film can be accessed via QR codes on the outdoor and print executions, showing how the installation was brought together.

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The "Save Adland" long copy poster (large view) #saveadland

I'm not listing this under spec work because I approve of this execution. However there' s no actual paid for media that this ran in. @Adzlamb saw our server fee troubles, and put this together to help out.

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Murdoch runs a "We are sorry" full page press ad

The text of this apology ad reads as follows:

We are sorry
The News of the World was in the business of holding others to account.
It failed when it came to itself.
We are sorry for the serious wrongdoing that occurred.
We are deeply sorry for the hurt suffered by the individuals affected.
We regret not acting faster to sort things out.
I realise that simply apologising is not enough.
Our business was founded upon the idea that free and open press should be a positive force in soceity. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us.
Sincerely
-- Rupert Murdoch

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Post-It to Will&Kate on billboard "May you stick together forever".....

The Royal wedding fever is getting redonkulous now, even Post-It® notes are in on it. "May you stick together forever", oh dearie me what an awful pun. But I suppose it'll make the romantics at heart smile.... slamshuts desk-drawer with the box of new Post-It® notes. Won't work on me. Nuh-uh.

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Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

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Foursquare Scrabble
Foursquare Scrabble
 

Scrabble goes Foursquare

A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues.

The tiles are represented by the avatars of 27 different account (26 letters plus an empty tile). Other foursquare users must then “vote” the tiles into the correct order to form a word or two using the “I’ve done this” buttons. For example, the tips at Glue Isobar spell out “Clever Lad” while at AQKA London they spell “Big Ideas.” Each tip includes either instructions for the game or a plea to hire Voiteque, complete with a link to his book.

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