United Kingdom

 
 

Cinzano - Ski Lodge - (1979)

Cinzano  - Ski Lodge - (1979)

The aroma wasn't built in a day, and Leonard Rossiter is still spilling drinks with Joan Collins.

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Labour isn't working - billboard 1978

This poster is often cited as being instrumental in the fall of James Callaghan's Labour administration, and certainly changed the way political advertising was done in the UK. It launched the brothers Saatchi's advertising agency kingdom and put Margaret Thatcher in power. All of this was done with a pun! Or play on words, if you prefer.

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Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

3 pence off some Bovril cubes! Why that's a blooming fortune!

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Cinzano - Bar - (1978)

Cinzano  - Bar - (1978)

Leonard Rossiter and Joan Collins have little drink before dinner.

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Lucozade - One up, One still in bed - (1972) :30 (UK)

Lucozade - One up, One still in bed - (1972) :30 (UK)

One up, one still in bed. This was before Ogilvy changed the marketing strategy, from selling the drink as help for convalescents, to turning it into an energy drink. All I know is; it cures hangovers.

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Unigate Milkman - Now delivers bread - Television 1971, UK

In 1971 I’d just started at BMP as a junior copywriter. Unigate wanted to tell housewives that
their milkmen now delivered bread. I’d just come back from four years at art school, and working, in New York. And I loved everything that made England different.
One of those things was Benny Hill’s record “Ernie The Milkman”. It was at number one in the charts. That couldn’t happen anywhere else.

The story of a milkman told as if it was a gunfight between cowboys. It was very well written, very
quirky, using language that no one outside the UK would understand. I loved it and it seemed a natural fit with Unigate.

It was my first ever commercial. When it ran I had a party at my flat, with all my mates from East London, to watch it.

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Egg - Wedding Day - (1964) :30 (UK)

Egg - Wedding Day - (1964) :30 (UK)

The wedding day scenario has to be the oldest on in advertising, here we have the bride to be eating her really important egg breakfast. Egg. Every day. In fact, the Egg Marketing Board in the 1960s think you should have eggs on your wedding day. So there.

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