United Kingdom

 
 

Thornton likes Yakult's campaign

The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."

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Guinea Pig Tested

An odd newspaper ad by Mother London for Egg. Online the campaign continues with the site Egg research lab.

Commercials: 
 

Fanta Z - Spit it out - (2005) :40 (UK)

Fanta Z - Spit it out - (2005) :40 (UK)

The voice-over says: "We all liked the idea of Fanta Light, but not everyone liked the taste. Goodbye Fanta Light, hello Fanta Z. Real Fanta taste, zero added sugar."

 

Starbucks newspaper ad plays off placement

Starbucks ran this ad in The Times in the UK on the paper's puzzle page.

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NSPCC - Talk 'til it stops (2005) 0:60 (UK)

NSPCC - Talk 'til it stops (2005) 0:60 (UK)

National Society for the Prevention of Cruelty to Children

 

Andrex ad causes stink but avoids bannage

The UK's Advertising Standards Agency today rejected 62 complaints over three Andrex Toilet Wipe Ads. They said the ads, by J. Walter Thompson, were meant to be funny and not offensive. The ads appeared in the Daily Telegraph, the Guardian, the Daily Mail, the London Evening Standard and the Sunday Times.

See more for one of the newspaper ads.

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Mortal Combat - Blood on the Carpet / Meeting

Mortal Combat - Blood on the Carpet / Meeting

Cut meetings short. FIGHT!

This viral ad created by Maverick was under scrutiny from the ASA due to violence.

 

Greenpeace points finger at Ford

An ad that ran on Wednesday for Greenpeace in UK newspapers takes a well aimed stab at Ford.

With gas-guzzling 4x4s, the Kyoto Agreement (or lack thereof), reducing carbon emissions etc. are all hot-topics in the national press at the moment.

Activists Greenpeace make excellent use of their (donated) space to raise their point about the damage of "fashion" versus environmental issues.

Using the famous, iconic Model T Ford attracts the reader's eye, and the expansive use of white space, helps focus the reader on the key points.

Commercials: 
 

Rubbish ads for the ASA

The Advertising Standards Authority (ASA) in the UK has begun an awareness campaign aimed at consumers to inform them of who to complain to about bad ads.

Today the campaign breaks with TV, banner ads, posters and print. The ads were developed by Columns Design and director Michael Keillor.

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Toucan returns to Guinness ads

AMV BBDO has brought back the toucan to Guinness advertising. The ads have begun running in newspapers and outdoor around the UK.

Commercials: 

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