This months NWA judge Euro RSCG's UK Director of Creativity, Gerry Moira, said about the winning ad:
"There's something joyously irreverent about this ad - the pastiche of the royal commemorative plates, the depiction of Margaret as a playgirl Princess - there's lots to enjoy.
The attention to detail, from the furry handcuffs to the Union Jack thong, is creative and eye-catching and underlines the cheekiness that permeates the whole execution. And it really worked - I actually watched the programme."
Read more to see the ad, you know you want to.