United Kingdom

 
 
 

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

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Foursquare Scrabble
Foursquare Scrabble
 

Scrabble goes Foursquare

A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues.

The tiles are represented by the avatars of 27 different account (26 letters plus an empty tile). Other foursquare users must then “vote” the tiles into the correct order to form a word or two using the “I’ve done this” buttons. For example, the tips at Glue Isobar spell out “Clever Lad” while at AQKA London they spell “Big Ideas.” Each tip includes either instructions for the game or a plea to hire Voiteque, complete with a link to his book.

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Yeo Valley Rap - (2010) 2:00 (UK)

Yeo Valley Rap - (2010) 2:00 (UK)

The sun is up, the milk is chilled, it's gonna be a good one, yo yo
Yo I'm rolling in my Massey on a summer's day
Chugging cold milk while I'm bailing hay
Yeo Valley's approach is common sense
Harmony in nature takes precedence

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Volkswagen - last tango in Compton - (2010) :60 (UK)

Volkswagen - last tango in Compton - (2010) :60 (UK)
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Nokia N8 - Dot - the worlds smallest stop-motion animation character

Nokia N8 - Dot - the worlds smallest stop-motion animation character

The Nokia N8 has a macro-lens attachment, CellScope. This was a technical detail only nerds could love until W+K and Aardman turned into magical must-have for everyman. This sums up their strategy quite well, "It's not technology, it's what you do with it"

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NABS - for everyone in the world of advertising, new campaign from RKCR/Y&R

NABS*, the advertising industry support body, has unveiled a new ad campaign showcasing its services for ‘everyone in the world of advertising’.
The new humorous ad campaign created by RKCR/Y&R tackles employment issues but also highlights the many services NABS has on offer from career advice to training. The campaign launches in the trade press and across digital panels at 13 London Underground stations donated by CBS Outdoor. My personal favorite "Global head of international accounts". Man, I should make up a good title like that.

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Ikea - Cats / Happy Inside - (2010) (UK)

Ikea - Cats / Happy Inside - (2010) (UK)

Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

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The Banrock Station winery - SOS bee billboard (Save our swarm)

The Banrock Station winery - SOS bee billboard (Save our swarm)

The Banrock Station winery call this The worlds first Bee poster, where the bees themselves spell out the S.O.S which in this case stands for "Save our swarm"

The SOS stands for Save Our Swarms and is part of an advertising campaign by wine company Banrock Station.
The firm is donating 5p from the sale of three special edition wines to the Co-Operative's Plan Bee campaign, aimed at helping the UK's bee population.

No bees were harmed in the making of this billboard.

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Flying Football Flag of St George
 

Virgin Atlantic World Cup Sponsorship - Flying Football Flag of St George

Virgin Atlantic do their own version of the classic footballers "shirt over head" goal-celebration, making an inverted flag of St George with it. It communicates football and flying without getting the church all upset like that Nike Rooney ad did

Oh, and for you adkids out there - this is what the brief said:

One Line Brief:
Promote Virgin Atlantic as the official airline supplier to the England football team
In-depth Brief:
Tap into the atmosphere and buzz that surround the World Cup whilst highlighting that Virgin Atlantic are the official airline supplier for the England team’s trip to South Africa this summer.

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Model Behaviour - Volunteers Week 2010 - Model Behaviour
Scottish Volunteering Campaign - - Volunteers Week - Model Behaviour 001
Scottish Volunteering Campaign - - Volunteers Week - Model Behaviour 002
Scottish Volunteering Campaign - - Volunteers Week - Model Behaviour 003
 

Volunteering - A trend anyone can follow!

Volunteering in Scotland today was given a make-over with the launch of the new 'Model Behaviour' campaign from third sector interface organisation West Dunbartonshire CVS. The campaign is designed to transform the image of volunteering by promoting it as an accessible and natural lifestyle choice.

The campaign, launched as part of National Volunteers Week, features volunteers from West Dunbartonshire with photography by local professional photographer Daren Borzynski.

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