The frogman gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.
One of my absolute fave adverts. Ever.
This poster is often cited as being instrumental in the fall of James Callaghan's Labour administration, and certainly changed the way political advertising was done in the UK. It launched the brothers Saatchi's advertising agency kingdom and put Margaret Thatcher in power. All of this was done with a pun! Or play on words, if you prefer.
Men getting sweaty together!
I think this was a success, I remember that they showed it to us in adschool and we were all gobsmacked. Still freaks me right the hell out.
"The new way to dress" in Crimplene for men and Terylene, the new way to dress is in ICI fibers....
It's also the really surreal way to dress, it's as if they borrowed the set and music from Zardoz but forgot to add Sean Connery's awesome thigh-high boots. Shame, they would totally have worked with that scarf.
Tagline: Lip smackin - thirst quenchin - ace tastin - motivatin - good buzzin - cool talkin - high walkin - fast livin - ever givin - cool fizzin PEPSI
Principal talent - Mike Grady (from Citizen Smith). The girl responds to him in Danish stating "I can't understand what you're saying, you'll have to speak slower, I learned English in school and..."
In 1971 I’d just started at BMP as a junior copywriter. Unigate wanted to tell housewives that
their milkmen now delivered bread. I’d just come back from four years at art school, and working, in New York. And I loved everything that made England different.
One of those things was Benny Hill’s record “Ernie The Milkman”. It was at number one in the charts. That couldn’t happen anywhere else.
The story of a milkman told as if it was a gunfight between cowboys. It was very well written, very
quirky, using language that no one outside the UK would understand. I loved it and it seemed a natural fit with Unigate.
It was my first ever commercial. When it ran I had a party at my flat, with all my mates from East London, to watch it.
It's frothy man!
Leslie Ash is the little girl in the 1964 Fairy advert
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