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Bodyform Responds - The Truth, Richard - (2012) 1:45 (UK)

Bodyform Responds - The Truth, Richard - (2012) 1:45 (UK)

Bodyform (pretend) CEO Caroline Williams responds here to Richards post on the Bodyform Facebook page, noting "you forgot horse riding, Richard". There's blue water, a plate of red jello at the mention of crimson tide, and a fart that deflates Richard's old joke about feminine hygiene products ability to allow ladies to swim, ride horses and wear white pants after labour day beautifully. If Bodyform had a CEO, I really wish she would be like Caroline Williams. This is how you do digital and social media, my friends.

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Oreo - Cheer up your lunch box - (2012)

Draftfcb in London has launched a new print, outdoor and TV campaign to promote the new Oreo Snack Packs, with two-biscuit portion packs that are ideal for lunchboxes*.

“The Snack Packs are a simple way for mothers to bring a moment of fun to their loved ones even when they’re not around,” said Toby Bevans, senior brand manager for Oreo UK.

The TV campaign develops the family scenarios first seen at the beginning of the year. As the central character attempts to pilfer one of his child’s prized Oreo biscuits, she rebukes him with the fact that the two biscuits cannot be shared or separated as they are best friends.

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Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

Rekorderlig Swedish School - Sport / Idrott / Kubb - (2012)

One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

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Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

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Rekorderlig Swedish School - "Knullrufs" - (2012)

Rekorderlig Swedish School - "Knullrufs" - (2012)

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

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Rekorderlig Swedish School - Ice Water Dip - (2012)

Rekorderlig Swedish School - Ice Water Dip - (2012)

"Wanna go again?"

You know, a Swedish guy would ask this.

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Rekorderlig Swedish School - Grooming - (2012)

Rekorderlig Swedish School - Grooming - (2012)

It takes a certain thing to make a beard Swedish. Just open your eyes, wake up and smell the apples.

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Audi A6 - Click / Split second - (2012) :30 (UK)

Audi A6 - Click / Split second - (2012) :30 (UK)

Audi UK recently launched a major multi-million advertising campaign, created by BBH in collaboration with production by B-Reel, for the new A6 range that ran during England's first match at Euro 2012. A striking film - which highlights the A6 bi-turbo diesel's amazing ability to make 2,000 automatic decisions per second to assist the driver - premiered on ITV1 and ITV1HD during the England versus France game last Monday, June 12, 2012.

The slot, which is one of the most prestigious of the year, is the first of a fully integrated multi-platform campaign which will run until September.

The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies.

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Graham Fink with shedloads of awards
John Hegarty - with Paul Smith suit!
Lord Bell
Justin Tindall
Johnny Hornby
Jeremy Bullmore
 

the IPA made Adland Lego figures, collect them all!

Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.

The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.

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Teaser
 

TBWA launch Nissan’s new strategy with new Nissan JUKE campaign

The press work unveils an art installation of the Nissan JUKE, formed by adventure sport equipment that inspired the Nissan JUKE design. A Behind the Scene content film can be accessed via QR codes on the outdoor and print executions, showing how the installation was brought together.

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