Post-It to Will&Kate on billboard "May you stick together forever".....
The Royal wedding fever is getting redonkulous now, even Post-It® notes are in on it. "May you stick together forever", oh dearie me what an awful pun. But I suppose it'll make the romantics at heart smile.... slamshuts desk-drawer with the box of new Post-It® notes. Won't work on me. Nuh-uh.
Violence against women EU - Cover the blemishes / Makeup tips - (2011)
Lovely lady shows us, youtube-webcam style, how to apply makeup that hides those blemishes such as major swelling and bruises and black eyes and... then she jumps at the sound of the door opening and my heart breaks.
Don't let violence against women go unnoticed, see http://www.violenceagainstwomen.eu to help.
Nearly one in four women in Europe suffer from domestic violence.
The T-Mobile Royal Wedding - Life is for sharing (2011) 2:20 (UK)
With an obvious nod to The Jill and Kevin wedding entrance dance, T-mobile leaves the ad-as-event arena and settles for using only the ad-copying-already-succesful-virals part of their "Life's for sharing" campaign. The lookalikes are great, and probably had a lot of fun doing this, and it's always momentarily amusing to see "royals" gyrating. But there was nothing done in public this time involving an unsuspecting audience in the idea, and we find it less easy to forgive the viral-rip without the added layer of real world interaction underlining and encouraging people to share the event via their cellphones.
Mercedes-Benz - Decisions - (2011) 45 (UK)
The classic scenario of pregnant lady en-route to hospital, and the car breaks down. But help is at hand, a car stops to give them a ride and it's none other than Nico Rosberg driving. Another one stops, look, it's Michael Schumacher! Decision time.....
The choice is obvious, Nico Rosberg is cuter! Mom-to-be rides with him and dad gets to ride with Michael Schumacher. Maybe not.
The "pregnant & broken down" car scenario might be old, but this is a clever way of having the race-car drivers in the ad, while leaving the acting to the pro's. Not all celebrity sports people can act.
BBC Radio 5 Live - A Day in the Live - (2011) : (UK)
Rainey Kelly Campbell Roalfe/ Y&R has been appointed by BBC Radio 5 live to launch a new TV campaign that aims to truly get under the skin of the station, and promote the network’s new positioning theme – ‘straight to the heart of things’.
Launched on Monday 21st March in what is set to be an executional first. The newly created campaign aired every evening that week having only been created the very same day to demonstrate the unique, dynamic way that 5 live delivers its daily shows.
Radio 5 live broadcasts award-winning news, sport and topical issues to a national audience, and the new campaign is designed to showcase the diverse output of the channel.
Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard
The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.
See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk
Ubisoft Wii - We Dare / spanking game - (2011)
Adfreak reports that this game won't even make it past the US borders. In the U.K. there's a game called We Dare is a digital spin the bottle of sorts, where you'll end up doing some pretty risque moves in order to win the game, such as spanking each other. *blush* My my! The ad aims to sell this game to couples, and is clearly targeting women. What happens when the cameras are off and the couples get real? They'll either get busy or simply cheat at the game, of course, you'll get a much faster spanking speed just hitting the controller straight up. Do'h.
The Co-operative Food - "Passionate Plea - Wife WIP" - (2011) :30 (UK)
We’ve never seen a more romantic campaign for a grocery store, not that it takes much to convince us that time is better spent doing things besides shopping for milk. In honor of the upcoming Valentines Day revelry, we bring you the latest from The Co-Operative.
The Co-operative Food - "Passionate Plea - Husband WIP" - (2011) :30 (UK)
We’ve never seen a more romantic campaign for a grocery store, not that it takes much to convince us that time is better spent doing things besides shopping for milk. In honor of the upcoming Valentines Day revelry, we bring you the latest from The Co-Operative.
Scrabble goes Foursquare
A recent university grad from London has taken a creative approach to finding a job in the advertising industry — foursquare Scrabble. He’s picked a few of the top agencies he’d like to work for in London and New York and added letter tiles to the tips at their venues.
The tiles are represented by the avatars of 27 different account (26 letters plus an empty tile). Other foursquare users must then “vote” the tiles into the correct order to form a word or two using the “I’ve done this” buttons. For example, the tips at Glue Isobar spell out “Clever Lad” while at AQKA London they spell “Big Ideas.” Each tip includes either instructions for the game or a plea to hire Voiteque, complete with a link to his book.
The Sun: Page 3 - the woman you'd love your woman to be like (2010) :45 (UK)
When the Page 3 girl celebrated 40 years in The Sun newspaper back in November, they decided to pay homage to what The SUN reckons is "a national institution that's been spicing up your life since 1970", and got Page 3 girl Rosie to show you boys her charms a la Old Spice.
As far as a spoof goes, it's pretty good.
Guinness - Dark Life - (2010) :60 (UK)
A joint BBDO production from both the UK and Ireland offices.
Frederic Planchon:
"The different parts of the ad combine to create an atmospheric arc that starts at the end of a normal working day around the world, and culminates in a New York bar where the surging of a freshly pulled pint mirrors the urgent buzz and anticipation of a New York City night getting underway outside".
Amnesty International - Troy Davis / Bars - case study of Mentalgassi street art
This is amazingly well done, you can see his face in the bars. The music, heart monitor was created by WorriedAboutSatan and is available on vinyl.
Troy Davis has spent 19 years on death row in the USA despite doubts about his conviction. German street art collective Mentalgassi have teamed up with Amnesty International to highlight his case by creating unique lenticular fence posters across London. Take action for Troy at: http://amnesty.org.uk/fence
La Senza presents the cup sized choir.
La Senza presents the cup sized choir. Karmarama only picked up the business just last month, and they'ce already created this, just in time for Xmas-carols. Perhaps they had a little help checking out how oooooouch.com was made.
"Seven girls with bra sizes A to G make up the musical notes of the Cup Size Choir. Have a look, have a play at cupsizechoir.com and have a Happy Christmas."
Clearly, the campaign is aimed at men, the educate them about cup sizes before they do their xmas-shopping, women usually don't like being compared to keyboard-buttons and want to know if the EFG cups look good when the women wearing them are standing up. Go fig.
Kronenbourg 1664 - Motörhead/ Ace Of Spades - (2010) :90 (UK)
Motörhead slow down the manic song "Ace of Spades" to half the speed.
Yeo Valley Rap - (2010) 2:00 (UK)
The sun is up, the milk is chilled, it's gonna be a good one, yo yo
Yo I'm rolling in my Massey on a summer's day
Chugging cold milk while I'm bailing hay
Yeo Valley's approach is common sense
Harmony in nature takes precedence
My ride's my pride
That's why you'll never see it dirty
And I love it here man
That's why I'm never leaving early
I'm so girt
In my cap and my shirt
I'm representing for west
So hard that it hurts
We make this look easy
Cause we're proper modern with this farming believe me
Wind turbines they're shining baby
And solar farming no buts no maybe's
Ye, when we're down with the soil association
And we do lots of what, conservation
Sustain, maintain it ain't no thing
We set the bar
Real leaders by far
Chorus
Yeo Valley Yeo Valley
T-mobile - Welcome Back / acapella singing at Heathrow (2010)
An acapella welcoming committee sing everything from "The Boys are back in town" to "I am the passenger". Who knew they had so many talented beatboxers and singers hanging around Heathrow? So very well done. Life is for sharing.
Dior Homme - Jude Law directed by Guy Ritchie as lover in Paris
Paris is the ideal romantic locale for the sexual tryst portrayed in Anonymous Content Director Guy Ritchie's new viral short starring Jude Law and made for Dior Homme. Set in the romantic old hotels, sidewalks and streets of The City of Light, Dior Homme - Un Rendez Vous is a deceptive tale that at first hints of danger, as Law, speaking into a telephone, seems to threaten the unheard voice on the other end, exclaiming, "You're going to regret saying that. Scared? Is that right? Of course you are. What, two of you? We'll see. Ohhh, when I find you, and I will find you, you're going to wish you'd never been caught." Law's busty blonde suitemate balefully helps him don a suit before he trudges out to fulfill his mission.
Nokia N8 - Dot - the worlds smallest stop-motion animation character
The Nokia N8 has a macro-lens attachment, CellScope. This was a technical detail only nerds could love until W+K and Aardman turned into magical must-have for everyman. This sums up their strategy quite well, "It's not technology, it's what you do with it"
Bonus: see also the making of Dot.
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