How much of a big deal is all the stuff you get from pizza hut for just 14 pounds? It's a bigger deal than getting struck by lightning, a ventriloquist going solo and a guy being magnetic. That's how big of a deal it is.
Clipper Teas sets up a store in which people learn the truth about how their competitors make their green teas, like with unfair trade, using chemicals, etc. But Clipper then lets us know they don't add anything unnatural to their green tea.
Certain objects and rituals attract a level of consumerist fetishism like no other. Box fresh sneakers. Being the first to unbox the latest Apple gadget. And yes, for many women, there's nothing comparable to the pleasure of receiving an unfathomably expensive handbag.