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Mike's Hard Lemonade "Fountain of Flavor" (2014) :15 (USA)

Mike's Hard Lemonade "Fountain of Flavor" (2014) :15 (USA)

You've heard of Life Hacks, right? Well this campaign for Mike's Hard Lemonade reimagines that concept to suit its own needs. In this spot, we see a hipster dude wearing floods carrying his case of Mike's Hard Lemonade.

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PUR "Replacement" (2014) :15 (USA)

PUR "Replacement" (2014) :15 (USA)

In this spot for PUR, spokesman Arthur Tweetie, says goodbye to an old water filter and waxes poetic about it.

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PUR "Promo" (2014) :30 (USA)

PUR "Promo" (2014) :30 (USA)

Introducing PUR water filtration systems new spokesman, Arthur Tweetie. Who is a bit like a cross between a wacky character form a 1960's sitcom, and a less enraged Gary Oldman.

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PUR "Office faucet" (2014) :30 (USA)

PUR "Office faucet" (2014) :30 (USA)

Arthur Tweetie is back, this time showing the ease of installation of a PUR faucet filter. The campaign is trying to make shouting "NO STARS" a thing, bless their hearts.

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PUR "Home tasting" (2014) :30 (USA)

PUR "Home tasting" (2014) :30 (USA)

Arthur Tweedie an ascot-mascot of sorts, demonstrates the difference between a PUR filter and other filters that rhyme with "itta."
It's very...loud.

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United Way "Childhood Obesity" (2014) :30 (USA)

United Way "Childhood Obesity" (2014) :30 (USA)

The United Way in partnership with Ad Council and the NFL are working hard to reduce the onslaught of childhood obesity. This spot features Seattle Seahawk Russell Wilson, giving the kids some charming moral support.

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United Way "Graduation" (2014) :60 (USA)

United Way "Graduation" (2014) :60 (USA)

United Way, in collaboration with the Ad Council, and McCann and NFL have launched a new campaign touting the benefits of the United Way. The spot features Russell Wilson, who seems to be in every third spot these days.

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Wasa "Staying Fit the Swedish Way" (2014) 1:30 (USA)

Wasa "Staying Fit the Swedish Way" (2014) 1:30 (USA)

Wasa Sweden has decided that the best way to advertise crisp bread is to shove Swedish stereotypes and some baby-CGI into a yoga-class. I couldn't stop cringing even for a second watching this.

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Gatorade "Sweat it to get it: bro" (2014) 1:00 (USA)

Gatorade "Sweat it to get it: bro" (2014) 1:00 (USA)

Gatorade's new campaign thinks that belittling and intimidation is the way to go to get you to "deserve," their product.

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Gatorade "Sweat it to get it: Peyton manning" (2014) 2:00 (USA)

Gatorade "Sweat it to get it: Peyton manning" (2014) 2:00 (USA)

Thoughts that went through my head as I watched this spot:

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