United States

 
 

adidas Originals "TUBULAR Blackballed" (2016) :15 (USA)

adidas Originals "TUBULAR Blackballed" (2016) :15 (USA)

Who runs the runway? Portland Trailblazer Damian Lillard, perhaps? I have no idea. This spot feels like it's trying way too hard. Although I'm not sure what it's trying to do, to be honest.

 

Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes strategy is simple, take one part product that already exists, add a cooler name and bro attitude, then take the internet by storm producing jokey ads in the vein of Dollar Shave Club

 

Kerrygold "Made for this moment" (2016) 1:00 (USA)

Kerrygold "Made for this moment" (2016) 1:00 (USA)

Aw.

 

Celtics "Fans make all the difference" (2016) :30 (USA)

Celtics "Fans make all the difference" (2016) :30 (USA)

Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.

 

Celtics "Amir Johnson" (2016) :30 (USA)

Celtics "Amir Johnson" (2016) :30 (USA)

Without the crowd cheering Amir Johnson on, then it's not a game, as this spot aptly illustrates. Fans make the game.

 

Celtics "Isaiah" (2016) :30 (USA)

Celtics "Isaiah" (2016) :30 (USA)

Simple idea that takes a cue from all those musicless music videos on Youtube. Fans make the game. With no one there cheering Isaiah Thomas, it's just plain weird. And squeaky.

 

Match "I met someone" (2016) :30 (USA)

Match "I met someone" (2016) :30 (USA)

The hardest three words in the English language to say isn't "I Love you," but "I met someone." But boy when you do say those words it's a magical thing. This little vignette spot shows off all the people of all ages who have met someone.

 

Apple "Macbook Pro "Bulbs" (2016) 1:37 (USA)

Apple "Macbook Pro "Bulbs" (2016) 1:37 (USA)

Apple's not had the greatest year when it comes to product roll outs.

 

Facebook - ‘Hide' (2016) :30 (The Netherlands)

Facebook - ‘Hide' (2016) :30 (The Netherlands)

Everyone hates Facebook as evidenced by this spot for Facebook. But now, Facebook has decided to make you hate it less by actually giving you control you want.

 

Arconic "the Jetsons, Reimagined" (2016) 1:00 (USA)

Arconic "the Jetsons, Reimagined" (2016) 1:00 (USA)

Alcoa recently split into two companies. Their manufacturing side is now called Arconic. For this spot directed by Justin Lin and The & partnership, they reimagine the world of tThat old cartoon show The Jetsons.

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