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"The Skin Gap," The Most Pervasive Gender Inequality You've Never Heard Of

 "The Skin Gap," The Most Pervasive Gender Inequality You've Never Heard Of

Forced modesty clearly subjugates, but what about the pressure to uncover? With summer nearly upon us, newsstands are replete with magazine covers instructing women on how to get the “perfect beach bod,” but this is not a seasonal phenomenon.

 

Outshine "It's in our nature" (2016) :30 (USA)

Outshine "It's in our nature" (2016) :30 (USA)

Outshine isn't a movement or a fad. They're just tasty snacks that are natural. That's good. Because they're popsicles. And popsicles don't need a movement or manifesto. Like, ever.

 

Athene "Be Brave" :30 (2016)

Athene "Be Brave" :30 (2016)

There are investors who hide their heads in the sand. And investors who panic. And then there is some dude who watches all of it with a sardonic grin from high atop his palatial compound.

 

Tequila Avión - Yo / Elevado (2016) 1:45 (USA)

Tequila Avión - Yo / Elevado (2016) 1:45 (USA)

If you don't have the dream, you don't fly. Dream with fire. I dreamed I did tequila with the gods. Uh, whut? I wanted to like this ad, but there were so many ideas crammed in to it.

 

GameStop "Hole in the wall" (2016) :30 (USA)

GameStop "Hole in the wall" (2016) :30 (USA)

There's a double-sided poster available at GameStop. Oh, imagine the unintentional fun you could have when you put it up, say, to cover a hole in the wall. Ridiculous fun to get out what is essentially a small promotion at the retail level.

 

GameStop "Goat" (2016) 1:00 (USA)

GameStop "Goat" (2016) 1:00 (USA)

The thrill of the goat is gone. So you can trade it in. Except, we're not talking about goats here, we're talking about video games. It's very strange that a farmer is in GameStop, I must be honest.

 

Help Kenya Not Kanye (2016) case study (USA)

Help Kenya Not Kanye (2016) case study (USA)

Gabriel Ferrer, Alma's senior copywriter, was minding his won business roaming twitter one day when he saw one of Kanye's epic rants. In this particular one, Kanye was complaining about being "broke".

 

Johnsonville "Regular speed chase by Brett" (2016) 1:00 (USA)

Johnsonville "Regular speed chase by Brett"  (2016) 1:00 (USA)

In Brett's Johnsonville commercial, there's a car chase with all kinds of cars. But they are all trying to chase down the Johnsonville semi. So the truck drivers realized they left the grill on again and there's nothing to do but stop and feed everyone.

 

Johnsonville "Jeff and his forest friends" (2016) 1:00 (USA)

Johnsonville "Jeff and his forest friends" (2016) 1:00 (USA)

Jeff is an employee at Johnsonville and because Johnsonville does everything there, including commercials. In this case, Jess enjoys the forest with his talking animals who are very keen to know more about Johnsonville. He's all too keen to respond.

 

Johnsonville "Responsibilities" (2016) :30 (USA)

Johnsonville "Responsibilities" (2016) :30 (USA)

Johnsonville is a family-owned company and the people are responsible for everything, including the commercials. This formulaic campaign is redeemed somewhat by the aw-shucks Midwestern sensibilities of the employees. But make no mistake, it's still a formula.

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