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Reebok - Freak Show - Be More Human (2015) :90 (USA)

 Reebok - Freak Show - Be More Human (2015) :90 (USA)

Through rain, mud, crisp cold mornings, crossfit people run, push, climb and work hard at pushing themselves just that little bit further.

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Kia Sorento "The Perfect Getaway" (2015) 1:10 (USA)

Kia Sorento "The Perfect Getaway" (2015) 1:10 (USA)

Pierce Brosnan stars in this Super Bowl car porn spot for the Kia Sorento. In it, the typical smarmy agent tries to sell him on a "big part," but everything Pierce suggests will be in the film turns out to be wrong. No missiles. No exploding houses. No high-speed chases.

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Pepsi "Hyped for Halftime: Matt Forte" (2015) 1:00 (USA)

Pepsi "Hyped for Halftime: Matt Forte" (2015)  1:00 (USA)

Pepsi gets kinda weird in this spot starring NFL Running Back Matt Forte who's getting hyped for Halftime in very strange ways. It's a promotional collab between Pepsi and Dollar General. Good Super Bowl related stuff.

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Pepsi "Hyped for Halftime: Nick Mangold" (2015) 1:00 (USA)

Pepsi "Hyped for Halftime: Nick Mangold" (2015) 1:00 (USA)

NFL football center NIck Mangold is getting hyped for halftime in some very wacky ways. I admit, I lol'd when he kept saying thirsty and the Pepsi sizes got smaller and smaller. As far as Super Bowl related spots goes this one at least is showing its weird side.

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Carl's Jr. - House Party - (2015) :30 (USA)

Carl's Jr. - House Party - (2015) :30 (USA)

A slight change of pace for Carl's Jr in this ad. Oh, it still has a pretty lady in it, but her role here is one of smarts - how else can she wake all these dudes up and tell them to get off her lawn?

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adidas Originals superstars aren't superstars or something.

Adidas continues its "I'm not a superstar, no, really" campaign with these out of home boards in Times Square and Madison Square Garden. The anti-superstar campaign features superstars like Pharrell Williams, David Beckham, Rita Ora, and Damian Lillar.

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Call of Duty: Advanced Warfare Havoc - Randall Higgins KillCameraman (2015) 4:00 (USA)

Call of Duty: Advanced Warfare Havoc - Randall Higgins KillCameraman (2015)  4:00 (USA)

The Call of Duty®: Advanced Warfare Havoc trailer is at least 45 seconds too long for my tastes, but the idea of having a live cameraman being the Killcameraman operator is hilariously clever way of showing off what is essentially just 4 new maps, a zombie enemy, and a gun,

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T-Mobile - KimsDataStash / Kim Kardashian - (2015) :30 (USA)

T-Mobile - KimsDataStash / Kim Kardashian - (2015) :30 (USA)

Two tried and true Super Bowl ad classics in one swoop, the eye-candy celebrity and the spoof of a PSA. That's what T-Mobile has done here with Kim Kardashian who is very serious about saving the data, your data, that goes unused on your data plan every month.

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Lexus NX - "make some noise" - (2015) :60 (USA)

Lexus NX - "make some noise" - (2015) :60 (USA)

Like a cross between STOMP and countless other car-as-percussion-instrument ads we've seen before this, the Lexus super bowl commercial idea is as tired as the CGI & and editing of it is sleek.

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Lexus GS "Break The Circle" (2015) :30 (USA)

Lexus  GS "Break The Circle" (2015) :30 (USA)

While other cars are driving in visual metaphor circles, Lexus GS is breaking the circle. Or breaking though it. Or driving through it. Or driving through it, and then turning a hard corner to make the Lexus Logo. Whatever.

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