Using a character fifteen-year old film to promote a luxury car that will make you rethink luxury is already a strange premise. Having that character break into opera midway through the spot isn’t luxury so much as a hot mess of WTFness.
Google Glass introduces the Titanium collection, and now you can choose between a handful of new styles for Glass so you can make it your own. Whether you wear prescription glasses or sunglasses. Suddenly the high-tech wearable become very hipster unbearable.
The Audi "Doberhuahua" spot shows us that compromise is scary shit yo. The spot will air on February 2 during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break.
"Remember when only dad could save the day?" Frankly, no. And I think there will be a knee-jerk reaction to that line from a lot of people. But that's the fault of the line, not the concept. The line is trying to be cutesy.