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AIG - Rate Rescue (2005) 0:60 (USA)

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Ace - 20% Off Bag (2005) 0:15 (USA)

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Aaron's - Nascar - Present (2005) 0:30 (USA)

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Axe and Whipped Cream

Axe is taking an approach similar to it's overseas version, Lynx, now that the advertising is moving away from educating consumers that it exists and heading more towards aspiring to be an "Axe man". From Print Critic:

"The ads show that guys need to be ready to meet girls anytime and anywhere, especially now that the 'Axe effect' is longer lasting," says BBH's ECD Kevin Roddy, apparently using "meet" in its nudge-nudgiest, wink-winkiest sense. "We've evolved the work into a more aspirational area, from an educational campaign about how to use the product to a more stylized brand campaign."

Read on to see the ads.

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Miller & Sports Illustrated team up

Miller Brewing Co. put out a press release regarding their Sports Illustrated Swimsuit sweepstakes. A six-page ad in this year's Swimsuit issue gave tips to readers on how to prepare for a swimsuit shoot.

"Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers," said Michael Hand, director brand promotions, Miller Brewing Company. "This promises to be one trip the winners will never forget -- cold Miller beer, tropical sun and the chance to see some of the world's top models shoot the famous SI Swimsuit edition."

Read more to see the ad.

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Visa Business - Dry Cleaners (2005) 0:30 (USA)

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Under Armour Woman - Goodbye Girl (2005) 0:30 (USA)

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Truth - Fair Enough - Trendsetting Hipsters (2005) 0:60 (USA)

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Truth - Fair Enough - New Product Ideas (2005) 0:60 (USA)

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Sprite - Miles Thirst - Tricked Out (2005) 0:30 (USA)

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