State Farm - Born to Assist / Chris Paul & Cliff Paul twins - (2013) :60 (USA)
This spot features Chris Paul, NBA All-Star and #1 point-guard for the Los Angeles Clippers.. and his long lost twin brother Cliff Paul who is a state farm agent as they are both born to assist. I see what you did there.
* not this campaign launched Christmas day 2012
Dr Pepper - One in a Billion / 1 - (2013) :30 (USA)
The 30 second of the Dr Pepper one in a billion 60. Glimpses of Mikaela Mayer, the roller-derby queen Jen Mayfield, and the man who dresses up in toast, coopled with various very popular web-videos such as the stunt-bike girl parking and the man who shoots confetti out of his afro.
Dr Pepper - One in a Billion / 1 - (2013) :60 (USA)
"I am one in a billion", Dr Pepper celebrates that you are one of a kind by making a soft drink commercial that looks like a million other soft drink commercials. Logic.
Dr Pepper - Mikaela Mayer - Model Boxer / 1 - (2013) :60 (USA)
Mikaela Mayer has a pretty face, so pretty in fact that people paid her to photograph it. Now she enters the ring regularly to have it rearranged, as she's turned boxing-pro.
Yep, she's one of a kind and therefore fits perfecty in the celeb-free Dr Pepper campaign /1 where drinkers are "Always One of a Kind".
Diet Dr Pepper - 1 / Roller derby queen Jen Mayfield - (2013) :30 (USA)
Always remember that you are unique, just like everyone else. The roller derby queen Jen Mayfield juggles five kids with skating, why it is as if she likes pain. She's one of a kind. And so are you. ("I'm not"). A decent step away from celebvertising.
KFC #Couchgating / taking the game to a new level - (2013) :30 (USA)
Hungry man comes out with a spot full of hungry men (and one lady) who like to stuff their faces with chicken while they watch football. They call this #Couchgating - "look it up" - except don't, because they are trying way to hard to make this nonsensical hashtagged word a football thing. Gameday buckets and couchgating tweets aren't that exciting. If couchgating were similar to tailgating, there's be people sitting in each others laps, and that could get exciting, at least.
Meanwhile, man in red sweater seems to be sitting next to lady-who-must-get-up-every-time-he-speaks-to-camera. Maybe he has really bad breath.
Volkswagen - "Toss" - (2013) :30 (USA)
The dad & son bonding moment, where dad, still in suitpants and tie, is tossing a ball with his son. They both throw like they are weak orangutans, so the car behind dad is safe from any possible dents. & even if it wasn't, it's as reliable as a VW is, so it'll bring that kid to college one day, which he will not be attending thanks to any baseball scholarship, clearly.
Toyota Tundra - Last game / Kelson & Jon - (2013) 4:22 (USA
Two high school seniors reminisce about their last football season in this online short by Malcolm Murray for Toyota via MMB Boston. It's a slice of Americana, Texas and high-school football boys mentality. With their childhood now officialy behind them, where will the road take them?
Kelson: Remember when the other team threw the ball and the guy ran out of bounds and hit one of our cheerleaders?
Jon: That was Brittany too, the big one.
Kelson: Yeah, knocked the crap out of her.
Jon: She looked like she belonged on that team.
Kelson: Oh man.
Jon: Those guys were huge, weren't they?
Kelson: They looked like coke machines with legs.
Jon: Dude they were monsters.
Honda Civic - Better/Launch - (2013) :60 (US)
Santa Monica, Calif., Jan.3, 2012 – Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda’s longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.
Farmers Insurance - Dog Bites - (2013) :30 (US)
Los Angeles, Calif., Jan. 2, 2013 – Farmers Insurance, one of the country’s leading insurers, will unveil its latest advertising campaign, “It’s Smarter to Have a Plan,” during this week’s series of college football bowl games.
Designed to help consumers become smarter about insurance by showing a number of important and practical insurance tips, the new campaign also reinforces Farmers Insurance’s position as a strong and experienced company with knowledgeable and industry-leading agents.
Papa Murphy's Pizza-- ketchup :30 (2012) USA
Sometimes? Families run hot. Sometimes, families run cold. Okay, this metaphor really isn't working because how is a kid squeezing ketchup in his mouth cold? It's disgusting yes, but cold? Here's cold. Cold is leaving you out of the will, or holding a grudge for years. Anyway, I digress. Papa Murphy's. The pizza chain for families who can't get along most of the time unless they go to a chain where they pay someone to prepare but not bake a pizza for them..
Papa Murphy's "Hot and Cold-- hot dogs" 2012 USA
Sometimes? families run cold. Sometimes? Families run cold. Sometimes, we also like to explain this using red and blue filters. And temperature gauges. Just in case the acting doesn't explain it. Wait where was I? Oh yeah. Papa Murphy's. The pizza chain for families who can't get along most of the time.
Papa Murphy's "Hot and Cold 1" 2012 USA
Sometimes, families run hot. Sometimes, families run cold. Sometimes families are dysfunctional. And the only thing that can bring them together is pizza someone else makes, but they bake at home. Papa Murphy's is really trying to reach an interesting demographic.
This is from WongDoodyCrandallWiener
Guitar Center - Thank You / Electric guitar - (2012) :30 (USA
Give a proper holiday cheer to the young'uns this year, give him the gift of a rock star future dream.
Guitar Center Thank You / Banjo (Ft. Sleepy Man Banjo Boys) (2012) :30
"Sleepy man" is I guess their father after the intense 24-7/365 practice that superspeeding banjo-playing kid must have gone through to sound like that. Worth it.
See also the seasonally suitable little drummer boy and the young man with rocker dreams. Agency McGarrah Jessee created this campaign selling experiences (that turns into skills), instead of toys to air nationally leading up to christmas.
Guitar Center - Thank You / Drums - (2012) :30 (USA)
"Hey mom! Thanks for not getting me a video game" says the blond kid with drumming skills and moms everywhere just went aw.
Happy Yolodays! Yes, it's the yolosweater.
Are we sure that apocalypse didn't happen? Hispanic agency Wing has decided to get families into the holiday spirit by introducing the YOLO Holiday Sweater, designed "to appeal to both younger and older generations". They are saying tjis with a straight face because nothing is funnier than deadpan.
When grandma gets her knit on, she does it gangnam style.
Cee Lo Green: All I need is Love (2012) (USA)
Ntropic colorist Marshall Plante recently collaborated on Color with director Marc Klasfeld for a new music video featuring Cee Lo Green & The Muppets, entitled “All I Need is Love."
The premise reminds me of Bing Crosby and David Bowie's unlikely meeting to sing "Little Drummer Boy," from way back when. Except this is Cee Lo Green, which means it sounds less schmaltzy and more like Outkast meets Phil Spector. In other words, a Cee Lo Green song. With production that will never be described as "subtle."
NHL Lockout: Just Drop It
NHL fans are mad as hell about the lockout and they're not going to take it any more. After three lockouts in eighteen years they realized, it's not about them at all. It's about the Benjamins. More and more Benjamins that they usually end up being forced to pay more of in rising ticket prices-- whenever the game gets going again. This latest lockout is the straw that broke the camel's back.
JBL "Ear of the Tornado" (2012)
Whoah. Psyop took a close look at a CGI tornado creating a uproar of animation and audio with a dissying display of instruments flying by. Pretty awesome.
“Earlier this summer, Psyop was approached by Laurie Irwin, Executive Producer at Doner, who described a project they were developing for JBL,” says Psyop Creative Director, Anh Vu. “Doner Executive Creative Director, Murray White, had a concept for JBL’s second cinematic branding spot that would fully envelop the viewer. He wanted people to witness the birth of a natural phenomenon and vividly experience the destructive sounds of mother nature.”
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