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Spec Student ad: Smartwater

Graphic designer and recent Tyler School of Art grad Max Amato created these print ads for Smartwater. When I was in portfolio school I had a teacher who used to say "Visual solutions rarely solve anything." And while I don't entirely agree, I think it's hard to sustain a really big idea with them. In this case, these ads do come across as see say.

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Mitsubishi Motors North America, Inc. - "Get There" (2014) :30 (USA)

Mitsubishi Motors North America, Inc. - "Get There" (2014) :30 (USA)

Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA.

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GE - The Boy Who Beeps – (2014) 2:00 (USA)

GE - The Boy Who Beeps – (2014) 2:00 (USA)

To sell us the idea of GE Industrial Internet, GE spends two minutes telling the story about the boy who beeps. He doesn't speak, opting instead to communicate to machines around him via modem-like sounds.

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ESPN "NFL Countdown - LeSean McCoy" (2014) :30 (USA)

 ESPN "NFL Countdown - LeSean McCoy" (2014) :30 (USA)

Last season might have gone well but that was last season. Eagles running back LeSean McCoy waxes philosophical about football w hile simultaneously demonstrating all the ways you can watch NFL Countdown, including on your mobile.

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Old Navy - Art is Dead. Jeans are Alive. Outtakes starring Amy Poehler

Old Navy - Art is Dead. Jeans are Alive. Outtakes starring Amy Poehler

You know when you hire a talent that is so much funnier than the script you wrote? Yeah, that happened here. Luckily the Old Navy knows and gave us these outtakes.

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Lenny Kravitz "The Chamber: Explicit" (2014) 5:50 (USA)

Lenny Kravitz "The Chamber: Explicit" (2014) 5:50 (USA)

Lenny Kravitz gets down and dirty and film-noir-esque in this NSFW video featuring Lenny Kravitz, Dutch supermodel Rianne Ten Haken and sex and blindfolds and boobs and nipples. Lenny Kravitz looks ripped for a 50-year-old man. Jeez Louise.

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State Farm "Trainers" (2014) :60 (USA)

State Farm "Trainers" (2014) :60 (USA)

I know you're thinking "Hey-- that State farm ad with Rob Schneider dusting off his 1990's Saturday Night Live bit, was cool, but I really wish they'd do a Hans and Franz one, because the world is

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AAMCO "800 Pieces" (2014) 1:30 (USA)

AAMCO "800 Pieces" (2014) 1:30 (USA)

You have 800 pieces in your transmission. Only AAMCO knows those 800 pieces. I wish they knew a bit more about sound mixing, because when the man is speaking on camera it is extremely jarring, compared with the VO especially when the background music doesn't change.

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Gillette "Piano" (2014) 1:25 (USA)

Gillette "Piano" (2014) 1:25 (USA)

To show off the Flexball Razor, Gillette attached 88 of them to a piano and had composer Son Luz compose a song on the very same piano.

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Activision "Destiny Live Action trailer" (2014) 2:00 (USA)

Activision "Destiny Live Action trailer" (2014) 2:00 (USA)

Oblivion and Tron: Legacy filmmaker Joseph Kosinski directed this spot featuring Led Zeppelin's "Immigrant Song." Zeppelin have rarely licensed their music. But the track lends itself to some epic game play in this film starring Peter Dinklage's VO. Become Legend.

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