The digital experts at BKWLD recently teamed with creative agency Hoffman Lewis to deliver a multi-layered, hands-on, and experimental new integrated campaign for McDonald’s. Tasked with increasing brand favorability and, more specifically, breakfast sales in the St. Louis market, BKWLD executed the production of six :30 broadcast spots, one mobile application, and a website to serve as a digital hub aggregating user chatter and special offers.

Foster Impostor chickens will go to great lengths to steal an American Humane Certification. How far, you ask? As far as a over blown heist scenario will take them. "I think I landed on my dark meat." Heh.

The Foster impostor chickens are on an interview. But since they aren't American Humane certified, are forced to run away, rather than take a drug test. What else do you need to know?

How lovely, this spot is.

And it ticks all the boxes. Quiet piano soundtrack. Humans dressed in similar costume doing choreographed moves, reflecting the feeling of pleasure one gets when driving.

And it's a smart move using humans instead of hunk of metal. For one thing, people pretending to be cars has only been done a couple of times before.

And secondly, since the idea of showing a Land Rover tearing up god's green earth whilst using up all our natural resources might not be so appealing with gas prices above the 4 dollar mark, it's probably best not to show it.

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Becomes your mom's favorite by bribing her with a New York Lottery Scratch Off.

Client: New York Lottery
Agency: DDB NY
Matt Eastwood: Chief Creative Officer
Rich Sharp: Group Creative Director
Mike Sullivan: Group Creative Director
Carlos Wigle: Associate Creative Director
Rodrigo de Castro: Art Director
Joao Unzer: Copywriter
Walter Brindak: Executive Producer
Editor: Cutting Room

Just in time for Mother's Day, these fun and only slightly creepy print/OOH boards celebrate the New York Lottery's Mother's Day Scratch Off Game.

I wonder what you win? How about a night away from those kids, they are working my last nerve? Or maybe, grandma watches the kids so me and daddy can do the stuff that got us the kids int he first place?

Nah, you prolly just win money.

Kent's Meats and Groceries store in Redding, was almost robbed by a bumbling burglar, and this security footage of the incident was so popular in the last week of March that it was featured on Good Morning America, Jimmy Kimmel Live, Tosh.0, etc. Like the owners of Limonada Reserva Store, the Kent's Meats and Groceries guys decided to make a commercial out of their robbery-cam footage. Add some Benny Hill style music to really ham it up. Shame it loses a bit of the moment when the would-be robber trips out at the end, which is what makes this so funny.

Iggy Pop is hilarious and rules the world. So does Fat Possum records. For hardcore music geeks like me, you had me at "new Stooges album," especially since the last one came out 40 years ago. But for the rest of the music masses, I can think of no better way than this. Props to both rock star and record label for having a sense of humor, too.

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Latinworks Austin brings us latin flair from the news while describing the latin film festival.

Chief Creative Officer: Sergio Alcocer
LatinWorks, Austin
Entrant Company: LatinWorks, Austin
Creative Director: Norberto Zylberberg
LatinWorks, Austin
Creative Director: Sergio Hernandez
LatinWorks, Austin
Creative Director: Alejandro Egozcue
LatinWorks, Austin
Copywriter: Norberto Zylberberg
LatinWorks, Austin
Copywriter: Sergio Hernandez
LatinWorks, Austin
Copywriter: Brenda Hernandez
LatinWorks, Austin
Account Supervisor: Christy Kranik
LatinWorks, Austin
Planner: Juan Mantilla
LatinWorks, Austin
Agency Producer: Michael McLaughlin
LatinWorks, Austin
Production Company: Personal Music
Personal Music, Miami
Producer: Vanessa Lozano

Read these lips: Li Mon Ce Llo , even the name is sexy. It reminds me of the Rekorderlig Swedish school class on how to say "Knullrufs", except limoncello is way, way sexier. There's the difference between Sweden and Italy, we may have a word for sex-hair, but all Italian words sound like sex.

Is the new Häagen-Dazs Gelato Italian enough to please the Italians? When this couple stops arguing we might find out.

I can't tell if I need a pint of ice-cream or a date now.

Oh, we were talking about something to eat. Yes. Of course we were. Oh, you meant ice-cream.

"Even the name tastes good."

Yes. Yes yes.

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We were a bit shocked when we recorded the podcast this week as it was the day we saw tragedy of the Boston Marathon bombs. We know many in Boston, our main muse Caffeinegoddess lives in Boston, so like so many other people that day, we were frantically sending texts to check on everyone. If we found information that could help other people, we tweeted it from @adland. This became our first topic on the podcast, how brands behave in the wake of tragedy, and how should they? Like Agencyspy posted today silence is golden.

What would you do for a Klondike Bar? What you endure baby talkin' similarly dressed lovey dovey couples? In an elevator? For 5 seconds?

I kinda wish the endings to these "5 Seconds Of Glory" campaign were weirder, but whatever. I'm just glad Klondike took snarky road. They've come a long way from the weird humiliation of the customer executions that I had to endure when I was a kid. They went something like this:

Announcer: What would you do for a Klondike Bar? Would you embezzle from your boss?

Guy on park bench: No. No way! Are you insane?

Announcer: Rich creamy ice cream? Covered in rich chocolatey goodness?

Mom's demand action signed off on this print campaign that shows children holding one banned object and one object that is not banned. The surprise being that the not banned is the big scary looking gun on the right. Dodgeball is banned? Well, in a single New Hampshire school it is. Oh, and the US ban of Kinder eggs has been cracked , and it's now safe to sell, so either that ad waited around to get clearance or someone failed the research.

Celebrating the New Year's Day return of the hugely popular "Dance Moms," the Season 2 promo is an homage to the 80s ballet flick "Flashdance." Mixed-media production studio Roger headed to Pittsburgh, PA (home of the show and the film) for the one-day shoot.

"It was only fitting to tie ‘Flashdance’ into the promo concept," says Terence Lee, Owner/Creative Director of Roger. "We explored the original film, pulling the most iconic moments to help sell our story. We took pains to make the wardrobe and set-dressing reference original scenes from the movie while still functioning for what we needed to change."

This time we find the Kool-Aid man hanging out in a park, squirting red liquid into a glass. A lady asks him why he doesn't just drink himself, because he's made of Kool-aid, but see that freaks people out. Yep. Who knew that when you grab red liquid from your head and drink it, it freaks people out? The Kool-aid man knows. It's part of The Jug Life to know this stuff, see.

Still, No OOOOOH YEAAAAAAHH and bursting through walls, which I kind of miss.

Mom's demand action and the client "States United to Prevent Gun Violence" pull out all emotional stops here with a slow-motion shot of an AR-15 assault weapon spitting out bullets, each one carrying the name of a recent gun related tragedy. Very simple.

Grey New York open their anti-gun campaign with this scenario: an older man is going postal in an office, but he's using a very old muskot and forgot to affix his bayonet to it so after one shot he has to stop and reload .... The point being that US gun laws are antiquated because apparently the 1994 federal assault weapons ban was a hundred years ago, and man now I feel older than usual, thanks for that. Why didn't this guy Ed use the gun powder for a bomb instead? He's got the gun powder, clearly. Oh, that's right, because Ed is a crazy person. They aren't very logical.